Study On The Influence Of The Use Of Mobile Media Sports Information On The Healthy Sports Behavior Of College Students In Huaibei City

Research purpose: sports and media communication in the new era are more and more closely linked.As the most common communication media,mobile media,especially its convenient and fast media communication,makes mobile media sports information more closely spread,and also makes mobile media inseparable from the life of college students.Based on the theory of planned behavior and from the perspective of College Students’ use of mobile media sports information,this study explores the behavior attitude,subjective norms,perceptual behavior control and college students’ health behavior intention of College Students’ use of mobile media sports information,in order to clarify the impact of the use of mobile media sports information on College Students’ health sports behavior and promote college students’ rational use of mobile media sports information for healthy sports behavior.Research methods: using the methods of literature,questionnaire and mathematical statistics,taking four colleges and universities in Huaibei City as the research area,according to the theory of planned behavior,the litke five level scale was developed.The data were collected by using the college students’ healthy sports behavior scale,and the basic characteristics of College Students’ mobile media sports information use variables,healthy sports behavior variables and demographic variables were analyzed by using spss23.0.Amos24.0 was used to construct the model,verify the validity of the model and reveal the relationship between the variables.Results:（1）most college students in Huaibei pay attention to sports information using mobile media occasionally and often,and the duration of using mobile media sports information each time is less than 30 minutes;Using mobile media to pay attention to sports information is mainly to watch sports news and pay attention to sports stars;The main ways to use mobile media sports information are video app and mobile social networking platform.There is no significant difference in demographic variables such as gender,grade and school.In terms of professional categories,there are significant differences in physical exercise consciousness and habits between sports majors,literature and history majors（P=0.022<0.05）and sports majors and science and engineering majors（P=0.020<0.05）.（2）The behavior attitude,subjective norms and perceived behavior control of College Students’ mobile sports information use have a positive and significant impact on College Students’ healthy sports behavior intention.From the degree of impact,the influence of perceived behavior control is the largest,followed by subjective norms,and the behavior attitude is the lowest.College Students’ healthy sports behavior intention and perceived behavior control have a positive and significant impact on healthy sports behavior.For each unit of healthy sports behavior intention and perceived behavior control,college students’ healthy sports behavior will increase by 0.378 and 0.334 units respectively.（3）There is an intermediary path of perceptual behavior control behavior intention healthy sports behavior in the research model,so perceptual behavior control can not only directly affect college students’ healthy sports behavior,but also indirectly affect college students’ healthy sports behavior through the intermediary variable healthy sports behavior intention,in which healthy sports behavior intention plays an intermediary effect.Research conclusions and suggestions:（1）college students’ use of mobile media sports information is mostly for leisure and entertainment,and the utilization of sports information is insufficient.There is little demographic difference in healthy sports behavior.College students should be encouraged to choose appropriate mobile applications to improve the utilization efficiency of mobile media sports information,and improve the behavior attitude of college students in using mobile sports information.（2）Subjective norms and perceived behavior control factors have a great impact on College Students’ healthy sports behavior intention and healthy sports behavior.It is suggested that college students should pay attention to the experience of "important others" when using mobile sports information to improve healthy sports behavior intention.（3）Healthy sports behavior intention plays an intermediary role in the influence of perceived behavior control on College Students’ healthy sports behavior.It is suggested that college students should clarify their goals,formulate reasonable plans and improve healthy sports behavior when using mobile media.