A Study On Players' Symbol Consumption And Identity In Electronic Sports Games "Srike Of Kings "

When the symbolic value of an item is above the value of use,people no longer consume the item itself,but express their own social group attribution through the meaning of the consumption symbol.The realization of the consumer behavior and identity of the players of the e-sports game "Srike of Kings" represents a typical case of symbolic consumption,which also brings the popularity of "Srike of Kings".The symbol of the player's consumption in " Srike of Kings " is diverse and interactive.Visual symbols that intuitively present game characters and scenes,auditory symbols based on language and music,text symbols that set game plots and rules,fictional heroes,game scenes,hero lines,background music,and game plots.The rule constructs the overall picture of the player's symbol consumption,showing the typical characteristics of the symbolic meaning of "improvement",the concealment of identity,the reversal of "carnival",and the interactive reconstruction of online and offline social systems.Through symbolic consumption,the players of "Srike of Kings"vented their emotions,expressed individual differences and group similarities,and realized the construction of identity.First of all,the self-identity that satisfies the individual's unique imagination and the role identity that interacts with the social external stipulation and the individual's intention are intertwined and form the player's individual identity.Secondly,the group identity as the core of social identity is evoked and shaped by collective memory and influenced by the flow of information between groups.Finally,players construct identities in their perception of individual identity and social identity.The " Srike of Kings " player's phenomenon of achieving identity through symbolic consumption has certain positive significance in promoting the reshaping of the player's social image and enhancing the player's personal belonging.But at the same time,it will also cause the player to feel a sense of chaos in the role,and at the same time fall into the quagmire of "enjoy the rationality" and help increase their negative attitude towards life.