Research On The Behavior And Motivation Of Players Of <Glory Of Kings> Games

With the popularity of smartphones and the development of the fiber-optic cable,many young people regard mobile online games as favor pastime tools.More and more exquisite game graphics and design attract immersive experience of players.More and more social media elements and games of functions promotion make games popular.In 2015,a mobile game named Glory of Kings which belongs to Tencent company appears people's horizons.After several adjustments and update,the number of gamers explosively grew in 2016.In 2017,users' number break to billions approximately.So to speak,theGlory of Kings fills the daily lives of millions of players with fragmented game time.It also satisfies ordinary players' pursuit for entertainment and leisure for their yearning by in-depth game experience.This paper adopts the research methods such as questionnaire survey and in-depth interview.Take the big hit mobile game the Glory of Kings as an example,and the game players of university students in Wuhan were taken as the studies.On the basis of the theory of use and gratification,this paper respectively analyzes the game behavior and game motivation and the influence between them.It focuses on exploring the reward and punishment system inside and outside the game.The paper consists of six parts.The first part discusses the background of the subject,and research significance,literature review and research methods.The second part summarizes the uses and gratifications approach,basic introduction and user group portrait of the Glory of Kings.In the third part,this paper taking five college students in wuhan as an example,discusses various in-game behaviors and out-game media contact behaviors of players through questionnaires and in-depth interviews.The fourth part analyzes the game motivation of college students,including the best experience motivation under the play theory,the social motivation under the theory of “flow”,and the achievement motivation of self-identity.Finally,on the basis of the foregoing,this paper analyzes the positive and negative effects of game behaviors.Also,this paper proposes solutions and suggestions from the perspectives of game sellers and players.The study found that as a group of mobile online game players,contemporary college students are more rational in terms of game duration and game consumption than expected.The motivation of meeting social needs and self-achievement needs of them are obvious.In addition,they not only use online games to meet psychological needs,butalso connect with each other based on common interests,using social media and video media to build a loose or close community.Based on common interests and hobbies,they connect with each other and become a virtual game community.And this kind of connection will also break through online and off line channels,so that games are no longer just for entertainment.Therefore,the game as a medium of communication has important significance.Also,there will be more room for the development of mobile games in the future.