The Study Of The Development Of Brand Sports Event Resources In Xiamen City

The scarcity of resources for sporting events and the potential huge economic,social,and political benefits that can be brought about by the development of sports events have made sports event resources a "darling" for countries,cities,and regions to compete for.However,the improper development of sports events resources will also have a negative impact on the development of the city and cause waste of resources.Through the analysis of previous literature and interviews,this article finds that there are insufficient researches in the development of sports events resources in Xiamen,which is not systematic enough,and lacks the horizontal and vertical comparison of the development of sports events in Xiamen in international and domestic contexts.Identify advantages,seize opportunities,identify gaps,and avoid threats.Therefore,this article uses the methods of literature data,field investigation,interviews,and mathematical statistics to study the development of brand sports events in Xiamen.The conclusions drawn are as follows:1.The resources of sports events that have been developed in Xiamen are in line with Xiamen's urban positioning and urban resource endowments;2.Xiamen City is good at grasping historical opportunities and geographical advantages in the development of brand sports events;3.The development of brand sports events in Xiamen has disadvantages of the scale of hardware facilities and the scale large stadiums;4.The development of brand sports events in Xiamen faces both international and domestic threat.According to the conclusions,the author put forward four suggestions:1.Focus on the development and support of brand sports events featuring the endowment of sports resources in Xiamen;2.Systematic and rational planning and development of sports events in Xiamen;3.Optimize and improve the role of the government and the market in the development of brand sports events in Xiamen;4.Follow the principles and methods of sports event resource development.Therefore,in the development process of brand sports events resources,Xiamen City should proceed from the overall and overall development of the city.According to the city's own positioning,Xiamen should recognize the characteristics of the resource endowments of sports events in Xiamen,give full play to their advantages,seize opportunities,and make up for their disadvantages.With threats,no comparisons,and no ramblings,the Group continued to promote the optimal allocation of branded sports events in Xiamen and give full play to the multiple roles of brand sports events in Xiamen's development.