Research On The IP Development Of High-quality Sports Events In My Country

Since 2014,the opening of relevant policies has brought China's sports industry into a period of rapid growth.As the core of the sports industry,sports event IP has become the focus of capital competition.The international top sports events IP took the lead in occupying a large share of the broadcast in China's sports market,and then a large number of sports events in China also entered the market,but the quality was uneven.The actual value of many events 'IP is too different from the international standard,it is difficult to reflect the general problems of the development of sports events' IP in China,and lack of academic research value.According to the current international "BRM sports event IP value evaluation model",as of 2018,the top ten domestic sports events have obvious IP value advantages.They have been tested by the domestic market for many years,and their performance is very stable and representative of the industry.And forward-looking,it can more comprehensively reflect the actual situation of China's sports event IP development.Therefore,this article decided to select the domestic TOP10 event IP in 2018(hereinafter referred to as high-quality sports event IP)as the research object.Through research,it is found that the current development environment of China's highquality sports events IP is good,the development status quo is stable,and there are many favorable factors in the fields of policy,economy,and technology.But at the same time,China's high-quality sports event IP also has five problems: lack of operating capacity,lack of professional talents,neglect of sports star IP,single promotion model,and serious broadcast piracy.These problems seriously affect the further development of China's sports event IP.By analyzing the reasons for the above problems,we propose corresponding solutions: first of all,we should learn the operation mode and advanced concepts of the international top sports events IP with an open mind,and avoid detours;in addition,we must strengthen the support for the cultivation of grassroots sports talents and create local Chinese Sports star IP,to improve the entertainment and social nature of event IP;finally,for the sports piracy broadcast that has long troubled our country,relevant legislation needs to be improved as soon as possible,and the quality of the genuine version must also be strengthened.