Research On The Shaping And Development Path Of Sports Events Brand In Colleges And Universities

In recent years,the development of sports events has gradually become a hot topic.As an important part of sports events,college sports events have also become the focus of attention.Through the research on the development of college sports events,it is not difficult to find that the college sports events in our country are still faced with many problems under active development.The most important issue is the shaping and development of sports event brands.The author conducted a detailed analysis and analysis of this research topic through literature,case studies,and logical analysis methods.Through the SWOT analysis method,it mainly carried out the development status of our country's college sports events,the strengths,weaknesses,opportunities,and challenges in the current status of college sports events.Detailed description.Through sorting out the current situation,the author believes that there are many advantages in the branding of college sports events in China,such as the gradual formation of sports culture environment;the development trend of college sports events and so on.In the face of advantages,the branding of college sports events is mainly faced with many disadvantages.For example,colleges and universities in our country have weak understanding of the issues of branding of sports events;the positioning of sports event brands is inaccurate;the lack of business philosophy in college sports events in China.It is difficult to maintain the persistence of sports events.After a systematic analysis,the author proposes innovative countermeasures for the development of branding paths for college sports events based on the current status and problems,mainly from the following four aspects:First,the key breakthrough path for the branding of college sports events,mainly from The brand positioning of college sports events,the combination of economic benefits of enterprises and schools,and the development of brand uniqueness of sports events are three aspects of development;Second,the social path is to increase the brand endurance of sports events,improve the organization and management of college sports event brands,and strengthen colleges and universities.The development model of sports event brands has three aspects of development;Third,the cultural path is mainly from the aspects of improving the cultural system of college sports events and extending the effectiveness of branding and development of college sports events.Fourth,the marketing path is to accelerate college sports.Marketization of competitions,strengthening of publicity for sports events,development of derivatives for sports events,exploration of the potential of dissemination of media,and widening the resources of college sports funding resources are proposed in five aspects.The author believes that overall,the prospects for the branding of college sports events in China are still full of opportunities.