Analysis And Research On The Matching Degree Of CBA And Its Sponsors

CBA,as a top-level sports association,experiencing many explorations and reforms,has gradually gained the broad attention and appreciation from various enterprises because of its potential business values.If these enterprises could earn the chances of cooperating with CBA,the following sponsorship will bring the greater exposure and the stronger driving force for the development of enterprises.However,there is a limit for the interest and right of sponsorships,not all of the enterprises will get the opportunity of cooperation,only some of them can be successful in reaching a deal.This means it is worthy of being discussed on how CBA is going to choose the best sponsor so as to optimizing the distribution of resources.The thesis,on the basis of actual conditions and references,will design a series of indexes for the matching degree and apply the fuzzy mathematical theory to help CBA select the best possible cooperative partner matching up its situation out of many same-level sponsors.The thesis is consisted of four parts: The first part will comprehensively introduce the background,value and importance of making this research;The second part,based on the plenty of summaries and researches on relevant references about sports sponsorships and the applications of the fuzzy mathematical theory,lays a solid foundation for the research on the matching degree of CBA and its sponsorship choices;The third part will introduce the research objects and methods as well as the way of thinking of the research;The fourth part is the focus of the thesis.After the explanations of the second part and drawing on the research of other areas and the history sponsorships,this part will finally design the judging indexes which match up with the current situation of CBA choosing the specific sponsors and calculate the result by using the model built on the fuzzy mathematical theory with the combination of the quantitative index and qualitative index.Besides,this part will also conduct the comprehensive analysis on evaluation results with the assistance of expectation thoughts and the thought of five-dimensional space distance of two points.To sum up,with the combination of subjective judgments and objective calculations,the thesis will provide a scientific and reliable judgment basis for CBA to select the best cooperative partner.