Research On Influencing Factors Of College Students' Network Entrepreneurial Intention Under The Background Of "Internet Plus"

Internet technology has enabled the allocation of production factors such as capital,technology,information,management and labor to transcend enterprise boundaries.With the Internet as the infrastructure and innovation element,"Internet plus" promotes the cross-border integration of ICT and all walks of life.The era of "Internet plus" need translate innovative ideas into practical results to realize the realistic value of innovation.It has become an important policy of our country to support college students to transform innovation achievements into real value,develop network entrepreneurship,and promote the application of knowledge in practice.It is especially important to understand the entrepreneurial tendencies and ideas of college students so as to provide targeted support and help.This article chooses the students from Central China Normal University as research objects,puts forward five factors such as personal characteristics,entrepreneurial attitudes,entrepreneurial environment,and entrepreneurship education that affect college students' online entrepreneurship,and constructs the theoretical model of the influencing factors of online entrepreneurial intention.Then this research use interviews and questionnaires to analyze the influencing factors of undergraduates' online entrepreneurial willingness in a qualitative and quantitative manner,combined with the previous research results,this paper puts forward some suggestions.This article is divided into five chapters:The first chapter contains a description for background and an explanation for the significance of the topic,introduces the purpose and content of the research,constructs the overall idea of the article through the research method and the technical route,and serves as a guideline for the entire thesis,makes a paving for the following research.The second chapter mainly introduces the relevant concepts,makes a theoretical understanding of the research,and lays the theoretical foundation for this research based on through the introduction of interaction theory,personality trait theory,and social capital theory.The third chapter proposes the theoretical model of the research based on the related research in the past,determines the index of the research variable,puts forward relevant research hypotheses and designs specific processes.The fourth chapter mainly collects data through questionnaires,and uses descriptive analysis,variance analysis,correlation analysis,regression analysis and other methods to verify the hypothesis and discuss the research results.The fifth chapter is based on the conclusions of the fourth chapter,puts forward some suggestions and then sums up the shortcomings and prospects of this study to provide reference for subsequent research.