Research On The Current Situation And Development Strategy Of Yoga Fitness Industry In Wuhan

Yoga,originated in India,has a history of thousands of years.It is one of the oldest exercises in the East.At present,the popular yoga exercise emphasizes the combination of breathing,meditation and body form to realize the combination of body and mind,to alleviate the life and mental pressure of modern people and enhance the quality of the body.With the rapid development of the economy,people's quality of life has been improved and the idea of pursuing healthy life is also increasingly popular among people.It has become a trend to practice yoga in the body of fitness institutions.However,the development and promotion of yoga in our country is still short,the development of Wuhan is more immature,so there are some problems such as poor management and difficult maintenance for some Yoga Fitness Enterprise in Wuhan.In order to better promote the development of Wuhan Yoga Fitness Industry,this paper mainly uses literature research,interview,questionnaire and SWOT analysis to investigate the status of Yoga Fitness Industry of Wuhan,and deeply analyzes the internal and external environmental factors that affect the Yoga Fitness Industry of Wuhan,and finds the advantages and disadvantages of Yoga Fitness Industry of Wuhan and the present opportunities and threats.It is found that the advantages of Yoga Fitness Industry of Wuhan are low cost advantage,local resource advantage and enterprise brand advantage.The disadvantages mainly include the low development degree of the male members,the single business operation of the Yoga body,the too traditional propaganda mode,the unripe management and management,the unsound regulation and regulations of the market,and the lack of the market regulation and regulations.Unified standards and coaching certification standards are not uniform and access threshold is low;opportunities include sustained growth of social economy and residents' income,favorable policy support and good social and cultural atmosphere;the threat is mainly reflected in the increasingly fierce competition within the industry,the development of government public services restricting the development of Yoga Fitness Industry,and human resources competition.Competitive advantages are weak or replaced by other fitness ways.On this basis,it is concluded that the growth strategy should be adopted in the future of Yoga Fitness Industry of Wuhan,and four practical measures are put forward:to give full play to the advantages of local resources,to strengthen the construction of internal human resources,to optimize the marketing,and to strengthen the guiding role of the government.Through the study,we hope to provide a feasible scheme for the strategic development of Yoga Fitness Industry of Wuhan to promote its long and stable development,and provide reference for the same kind of yoga Yoga Fitness Enterprise in China.