Xi'an Fitness Club Fitness Trainer Development SWOT Analysis

Now, as people to oneself health condition and the external image importance to deepen, and more people are hoping to fitness, in the process of full-time coach for his get custom-made2 "fitness guidance", a bit less blind, little take some detour. Employ fitness private practice in order to a new consumption idea and a new way of life, therefore, private coach gradually in China and xian popularity. But at present, xian fitness market private coach quality level uneven, restricted the development of the industry. Private coach for the investigation of the development of the industry, regulate, better construction private coach team.Taking xian fitness club personal trainer for research object. By using the methods of documentation, expert interview, questionnaire and mathematical statistics, the SWOT analysis and other methods, to xian fitness club private coach various aspects of the status of the investigation, analyzes its strengths, weaknesses, opportunities and threats of that, based on the SWOT matrix and puts forward some development countermeasures, for better and more normative construction xian fitness club private coach team to provide thereference.Conclusion:this study1, xian private coach SWOT analysis:1) advantage:private coach team age young; Good working motivation; Salary medium high; Good professional background; Have the more solid special foundation knowledge, special knowledge and special ability; Good psychological quality; 2) disadvantage:private coach gender imbalance; Lack of competition experience; From fixed number of year short, lack of experience; Qualification authentication confusion of market; training Lack of master degree personnel; Coach job-hopping higher frequencies, liquidity bigger; Marketing, foreign language, computer, law and other auxiliary knowledge reserve shortage; Research fund shortage, scientific research ability, innovation ability inferior; 3) opportunity: China issued a corresponding personal trainer training system; The Olympic period after the government support and new issue "national fitness program of the promulgation of the; The deep understanding of fitness referendum, the rapid development of nationwide fitness scale; Income per capita consumption greatly improved, and improve fitness philosophy, the crowd to buy sports and fitness consumption become fashion; 4) threat:the fierce competition between the club; Membership requirements of the improved. 2, xian private coach team development strategy of matrix idea:1) develop advantages; 2) avoid disadvantages.3, xian private coach team development strategy conception Suggestions:1) perfect fitness club management system, provide a good development platform; 2) seize opportunities for development, form the club and university cooperation training mode; 3) standard training market, comprehensive promotion, implementation of China's "personal trainer" qualification authentication; 4) formation win-win team and common development of the new situation.