Research On Brand Building Of "da Kejian" Activities In Primary Schools Of Jinshui District Of Zhengzhou City

In the past,the theory of brand belongs to the scope of economics.However,with the development of economy and the progress of the times,the concept of brand is constantly improving and improving.At present,as far as the brand characteristics are concerned or the activities that involve the operation of the brand,Can be the brand as a medium to be analyzed.In the past,the public regarded education as a guide to the superstructure.Generally speaking,education is given less economic attributes.At present,the inadequacy of school education has caused some obstacles to the development of students' personalities and their ability to improve.The education of schools Adapt to the trend of social transformation and upgrading,and adjust them reasonably and effectively.Physical education is a crucial component of school education.Its disciplines have unique characteristics.They should take the lead in introducing their brands into the field of school sports so as to adapt to the progress of social development and to implement behaviors and approaches to school physical education Rich and complementary.In July 2010,the state promulgated the "Outline of Mid-term and Long-term Education Reform and Development" from the beginning of2010 to 2020,pointing out that to establish the concept of educational quality and standardize and scientifically implement its concept will promote people's all-round development,Adapt to the needs of society as the essential standard for the inspection and measurement of educational quality.In the educational concept of development,we should focus on improving quality as the core,focus on the connotation of expanding and extending education,require schools to improve the incentive mechanism,highlight the characteristics of running a school,fully improve the standard of running a school,and nurture famous teachers and talents.In other words,schools should be based on the actual choice of appropriate subjects,highlight the characteristics of running a school,and its characteristics to be upgraded and developed into a unique advantage in the process of running a school,and finally the formation of the brand.From the beginning of 2012,Jinshui District,based on the first innovation system design in Henan Province,carried out a large class activity each morning and afternoon,ranging from 30 minutes to 40 minutes,and listed it in the school's general curriculum Among them,realize the standardization and curriculum of big class management.It is not only the first case in Henan Province that launches the design of big class activities every morning andafternoon of the day,but also a pioneer on the basis of the national scope so that students can fully enjoy one hour's sports activities every day.Strengthen the construction of school sports brand.After six years of hard work,the whole district and all the schools have achieved remarkable results based on sports brand building,however,there are still some shortcomings and difficulties.This paper uses the literature data method,the field investigation method,the interview method and the case analysis method.Based on the brand theory of economics,this paper analyzes the status quo of brand positioning,shaping and dissemination,maintenance and evaluation in the course of brand building of "Great Classroom" in Jinshui District of Zhengzhou City.In order to carry on deep analysis and study,three schools are selected: the great class of "music enjoy football" in Jinqiao school,the "pleasant cheerleading" cheerleading room in Jinsha primary school and the "martial arts campus" in the first primary school of the five weft Road,and carry out the typical case analysis of different projects.Finally,we summarize the law and provide suggestions for other Regional,other schools to provide some demonstration value.Concluded as follow:1.Jinshui Primary School During the course of brand building of "Great Classes Activities",basically all schools carried out brand positioning on the activities of the school.Most schools proceeded from reality and accurately positioned their brands.Only some of them were inaccurate in positioning,Which in the promotion process slightly hinder.2.The Jinshui Primary School organized itself well through the unique "five-step" strategy and the "442" allocation model,and the curriculum construction was relatively complete,which made the brand of "Da kejian" better shaped.3.Jinshui Primary School "big class activities" brand communication activities are not yet full,there is no relevant policy support and guidance,nor the establishment of the relevant institutional mechanisms,brand communication links slightly weak.4.Jinshui Primary School in the "big class activities" brand maintenance,mainly through the transformation of the venue,upgrade equipment and equipment,and training of teachers in these two aspects.5.In terms of brand evaluation,Jinshui adopted "three more" and "three systems",and the evaluation mechanism is sound and complete.