Research On College Students' Political Identity Under The Background Of New Media

The issue of political identity is a problem that must be paid attention to the process of modernization of state governance.Level of political recognition of college students is linked with students' comprehensive development,the harmonious and stable operation of the society,and the socialism with the Chinese characteristics at the right direction.The new media is characterized by fragmented language expression,quantified information resources,and rapid speed of information dissemination.Its emergence has had a dramatic effect on human social life.College students are mentally active and prone to the new things,the formation and improvement of their political identity will certainly be affected by the new media.Under the guidance of Marx theory,the article comprehensively uses political science,psychology and other academic achievements to research and analyze the problems and countermeasures of college students' political identity under the background of new media.After defining the concept of new media and college students' political identity,the paper analyzes the main content of college students' political identity,and understands the specific conditions of college students' political identity under the background of new media using data analysis approach.Then the questionnaire survey method and data analysis method were used to describe the specific conditions of college students' political identity and focused on the new problems in the political identification of college students under the background of new media: some college students believe in western concepts,and students' political understanding is blurred.Some college students have a false identity,and some college students have low enthusiasm for political identity.At the end of the paper,the strategy of improving college students' political identity in the context of new media is presented,mainly on both macro and microscopic aspects.In macroscopic,the guiding position of Marxism in the ideological field must be insisted on,and “the four-confidence” should be also insisted on to guarantee and value orientation for the political identity of college students.In microscopic,on the aspect of new media,it is necessary to grasp the characteristics and advantages of different media and to integrate the new media and traditional media in educating people.Colleges and universities should persist in the main channel role of ideological and political theory courses,and use new media to improve daily political education activities and play a demonstration role for college student party members and cadres,and create college students' political power.Space and thematic pushes on campus political news.Besides,the CPC and government have to improve the new media-related laws and regulations,establishing and improving new media information management mechanisms,building a new platform for mainstream political identity,and training a new media platforms for management and service personnel.