Research On The Promotion Strategy Of College Students’ Political Identity In The Era Of Integrated Media

Through mutual penetration and integration,traditional media and emerging media have realized complementary advantages and formed a new pattern of diversified and multi-subject media integration featuring "accommodating resources,accommodating content,accommodating publicity and accommodating interests".The wide application of digital technology has accelerated the deep integration of media,promoted the development of the era of integrated media,promoted the reform and innovation of online ideological and political education,and brought many opportunities to college students’ political identity,but also brought challenges.The essence of political identity lies in the "meaning consensus" established between the subject and object,and multiple logical links construct a clear picture of political identity.The report of the Party’s 20 th National Congress pointed out that it is necessary to "strengthen the construction of the all-media communication system and shape the new pattern of mainstream public opinion" in order to make socialist ideology more leading and cohesive,and optimize the discourse system of ideological communication.As an important part of social groups,college students are the members of society with the most active thoughts and the most development potential.Their political identity is crucial to the stable development of the country and society.It is of great theoretical value and practical significance to explore how to enhance college students’ political identity in the era of convergence media.In this paper,Cite Space software is used to make a visual knowledge graph analysis of the literatures related to political identity in the academic field in the past ten years through high-frequency keyword analysis.Firstly,the paper combs the concepts of "integrating media" and "college students’ political identity",discusses the formation logic of college students’ political identity from four dimensions of political cognition,political emotion,political attitude and political practice,and expounds the dialectical relationship between integrating media and political identity.Melding media is conducive to the cultivation and practice of college students’ political identity,and college students’ political identity is conducive to the creation of a clean and positive melding media space,and the two walk in the same direction in interaction.Secondly,the article analyzes the value implication of enhancing the political identity of college students in the era of convergence media from various aspects,which is the urgent need to enhance the cohesion of socialist ideology,is the due meaning of training the new era to assume the great responsibility of national rejuvenation,and is the internal requirement of strengthening the party’s overall leadership of propaganda ideological work.Thirdly,this paper uses Marxist methodology to observe and interpret the era of convergence media,summarizes the current situation of college students’ political identity and points out existing problems on the basis of inductive analysis of existing data.Finally,from the four aspects of "cognition,emotion,attitude and practice",this paper discusses the practical path to improve college students’ political identity in the era of integrating media.The first is to strengthen the foundation and cast the soul of college students’ political identity,consolidate the foundation and cultivate the yuan in improving the Marxist theoretical level of college students,and integrate the socialist core values into the pluralistic and symbiotic integration media ecology.The second is to arouse the emotional resonance of college students’ political identity,innovate the elements of ideological and political education on the media platform,and attach importance to the role model influence of college students’ party members.Third,the collaborative education strengthens the political attitude of college students,maintains the value identity of the integration of large and medium sized in the integration media field,and constructs the collaborative education matrix of the integration media of multiple forces.Fourth,the internal and external interaction enhances the practical effect of college students’ political identity,creates a good network ecology to continuously improve the identity environment,stimulates the internal power to promote the integration of knowledge and practice of college students.