Research On The Construction Of Network Ideology In Colleges And Universities In The New Media Age

Ideological work is extremely important for our party to create a soul-stirring project,which determines the direction and path of development of culture.Colleges and universities are the forward position of the party in strengthening ideological work and carrying out ideological and political education.It undertakes the important task of spreading socialist ideology and educating the mainstream ideology.In the era of new media,strengthening ideological work in colleges and universities is a political need for universities to build a mainstream ideological position in the network.It is also a need to maintain the harmonious security of cyberspace in colleges and universities.It is also a need of responsibility for people-oriented and ethical education in colleges and universities.Although colleges and universities are generally accorded with the new media trend of the times and pay more and more attention to and carry out network ideological work more and more,under the influence of the double-edged sword effect that new media is increasingly obvious,the network ideology construction of higher education institutions is increasingly exposed work concept,content,team,position,system and other aspects of cognitive,research and implementation of the problem.Therefore,it is of great theoretical significance and practical value to study how colleges and universities take the initiative to occupy the network positions and promote the dissemination and education of the mainstream Marxist ideology under the leadership of the party.This article also aims at such "problem consciousness",looks at the laws of ideological and political education in the new media,and clarifies the opportunities and challenges faced by college network ideological work,and explore the practical approach to enhance the effectiveness of network ideology in universities in the New Media Era.Network ideology has the characteristics of diversification of content,carrier modernization,integration of the actual situation in the environment and value selection with some differences.It also shows the powerful functions of regime reinforcement,enlightenment,value guidance and power integration.Its intrinsic function are important factors that attach importance to and strengthen the work of the network ideology of the class.Colleges should clarify its characteristics,pay attention to its functions,adhere to the party’s dominance to enhance the awareness of the position,strengthen the mainstream ideological education to cultivate a good network culture of civilization,strengthen the management of missionary forms and cyberspace to consolidate position management,enhance services,work in a targeted manner.In the era of new media,colleges and universities take the initiative to cater to the trend of the times and accept the tendency of media convergence.It has brought opportunities such as opening up new space,widening the new platform,promoting subjectivity and socialization while facing the opportunity of network ideology in colleges and universities.There are many issues such as the lack of guidance and closeness of ideas,the richness and educational imbalance of content,the lack of professionalism and coordination among teams,the weakness of control and lead in positions,and so on.The main causes of these problems are the objective influence of the market economy during the social transition,the impact of multiculturalism during the deepening of the reform,the absence of implementation of the system of regulating the words and deeds of teachers and students in the network liberalization and the main role of weakening in the college network ideology construction.Faced with these challenges,colleges and universities should pay attention to following the basic principles in carrying out network ideological work:the linkage of online and offline,the coordination of openness and control,the unity of dominance and diversity,the combination of innovation and solidarity,and the like in principle.In terms of concrete work measures,I think it is necessary to make the following explorations and attempts:First,we should adhere to the concept of new development and people-oriented and realize the concept transformation;second,we should strengthen the mainstream ideological education in cyberspace,network morality and the rule of law,and media literacy education,enriching the content of education;third,to pay attention to ideological and political teacher and network counselors,network technology personnel and network advocacy team building,and enhance the cohesion of the workforce;fourth,to strengthen the leadership of university network ideology,management and the right to speak,to enhance the position control;Fifth,to establish and improve the network of ideological responsibility in colleges and universities,the network of public opinion guidance mechanism,the implementation of system security.In order to strengthen ideological work in the network of colleges and universities,promote the education of mainstream ideology in the network,purify the cyberspace environment of colleges and universities,and enhance the effectiveness of network ideology in colleges and universities.