A Study On The Negative Impact And Countermeasures Of The Pan-entertainment Of Network Media On College Students' Dominant Ideological Identity

Ideological work is an extremely important work of the party and the country.In the era of media for all,the ideological security risk of cyberspace deserves great attention.As a typical representative of emerging media,network media is an important media information platform that occupies the daily life of college students.However,under the control of capital logic and new media technology,the network media strives to create the illusion of entertainment carnival with shallow,impoverished and perceptual entertainment content and scattered and fragmented discourse forms,resulting in the intensification of the pan-entertainment phenomenon of network media.Entertainment is no longer an activity means for the public to achieve their own development,but a cultural spirit that harms society.As a new generation of network aborigines,college students cater to the age characteristics of their pursuit of visual impact and sensory stimulation.Under the negative influence of the pan-entertainment of the network media,they gradually become entertainment appendages.Their political beliefs,dominant value consensus and moral cognition have been weakened and eliminated to varying degrees,resulting in the weakening of the effectiveness of dominant ideological identity,and then threatening the safety of dominant ideology in China.Therefore,it is necessary to carry out propaganda and education of dominant ideology from the aspects of cognition,emotion,value and practice of college students ' dominant ideology,and carry out the governance response of network media pan-entertainment,so as to continuously improve the education and publicity effect of college students ' dominant ideology identity,and maintain the safety and stability of network dominant ideology in China.Based on the definition of network media pan-entertainment and dominant ideology identity,this paper discusses the main manifestations,essence,causes and characteristics of network media.It expounds the negative influence of network media pan-entertainment on college students ' dominant ideology cognition,emotional identity,value identity and practical identity,and analyzes the main causes of this negative influence step by step,and puts forward some feasible and operable countermeasures from four aspects of network media standard management,improving the effectiveness of ideological and political education,strengthening the network propaganda of dominant ideology and college students' self-education.