Research On The Current Situation And Countermeasures Of Folk Sports Tourism Products Based On RMP Analysis

With the rapid development of tourism,people's demand for tourism has been further improved.Cultural tourism has gradually become a hot topic.Folk sports tourism,as a new form of cultural tourism,has also been gradually concerned.Shanghai folk sports culture is rich in cultural resources and has the potential to develop folk sports tourism.However,the development and utilization of some local characteristics of folk sports tourism resources are not reasonable at present,so that their resource advantages have not been highlighted,and various problems have been encountered in the process of development.Therefore,it is theoretical and practical significance to excavate Shanghai folk sports tourism resources and highlight its characteristics to attract more tourists.Langxia Lianxiang,as one of the intangible cultural heritage of Shanghai,should be valued and protected.In order to explore and perfect the theoretical research of folk sports tourism,inherit and protect the folk sports and sports items,based on the RMP theory,this paper studies the present situation of folk sports tourism products in Shanghai Jinshan District Langxia town.The research methods include literature,questionnaire,interview and mathematical statistics.The questionnaire survey was taken from the tourist attractions in the Shanghai Jinshan District Langxia town in2017 as the survey object,which were randomly distributed and recovered on the spot,and 432 valid questionnaires were collected.First of all,through literature and interview,we know the general situation of the folk sports tourism resources in the corridor,appraise the advantages and disadvantages of the resources,analyze the phase of the transformation of its resources;and then make a questionnaire survey on the corridor of folk sports tourism(the characteristics of the tourist population statistics,the characteristics of tourist behavior and the tourists).On the basis of the resources and the market,the products of the folk sports tourism are analyzed,including the combination development of tourism products and the innovation of the tourism products in Liangxiang.The countermeasures should be developed.The following conclusions are drawn:(1)there are plenty of tourist resources in Langxia,and the transformation of resources into tourist products still needs a certain amount of investment;(2)the elasticity of the tourist market in the corridor is small,and the tourists' interest in the activities of Lianxiang is high;(3)the tourist products in Langxia should be promoted through the concept,clue,pattern and level to improve the product image.