The Research On The Integration Of National Folk Sports Events And Tourism Industry

With the development of economic globalization and high and new technology,industrial integration has gradually expanded as an advanced mode of industrial development.In recent years,the State Sports General Administration and the National Tourism Administration have promulgated relevant policies,which has greatly promoted the realization of the integration of tourism and sports industry.People's pursuit of cultural connotation of tourism products provides a market prospect for the integration and development of national folk sports events and tourism.This paper selects the perspective of industrial integration by means of literature,case analysis,field investigation,interview and logical analysis.Firstly,this paper discusses the background and significance of the research,the status of research at home and abroad,and the object of research,and is related to the national folk sports events,Inner Mongolia tourism and the "Nadamu".The concept and theoretical basis are explained,laying a theoretical foundation for this article.Secondly,using the theory of industrial integration and the theory of value chain,this paper analyzes the mechanism of the integration of national folk sports events and tourism,and takes the typical national traditional event "Nadamu" as an example to explore the current situation and ways of the integration and development of Inner Mongolia "Nadamu",and on this basis,a comprehensive analysis of the integration and development of the "Nadamu" is made.Comparative advantages,weaknesses,opportunities for development and threats of competition.Finally,it analyzes the problems of the "Nadamu" in the development of industrial integration,and then puts forward the promotion measures to promote the industrialization road and promote the development of regional economy.At the same time,it is beneficial to enrich the connotation of national sports industry in our country,realize the prosperity and development of the sports industry,carry forward the profound and profound grassland culture,inherit the spirit of the Chinese nation and sports,and push the treasure of the national culture to the world.The following conclusions are drawn:1.From the perspective of industrial integration,the integration of national folk sports events and tourism industry has the necessary basic motivation.From the value chain,the essence of the integration of national folk sports events and tourism is the process of deconstructing and reconstructing the national folk sports events and tourism based on the modularization of the value chain,and is a new production.The process of the formation of the value chain of the industry.In the process of deconstruction and reconstruction,through the integration of two industrial value chain links,the connotationof the value chain of the original industry is constantly enriched to meet the demand of the market.2,focusing on the analysis of the comparative advantages and disadvantages of the amalgamation of the event and the tourism industry,exploring the opportunities and the threat of competition,and finding out the Countermeasures under the analysis of its present situation,which is of practical significance to the further development of the Inner Mongolia "Nadamu" in the integration of resources and the development of Inner Mongolia tourism.3.From the way of realizing the two industries of the "Nadamu",the creative planning of the event is integrated into the local tourism resources,and the production of the event product is integrated into the local tourism culture,the spread of the event is driven by the spread of the local tourism culture,and the consumption of the event is feedback on the whole value chain.Through four aspects,the integration of the two industries has been effectively realized.4,the integration and development of the " Nadamu " has begun to take shape,enriching the cultural connotation of the Nadamu race and tourism.However,due to the wide range of Inner Mongolia,the development of the same form of " Nadamu" is not balanced,and the development of integration is uneven.5," Nadamu " has made certain achievements in the integration and development,bringing huge economic and social benefits to the local area.However,there are still many problems in the process of integration.In order to solve these problems,in the process of industrial integration,it is necessary to explore which way of integration and the purpose of solving the problem.