Research On The Integration Of Folk Sports Activities And Tourism Industry Under The Background Of Rural Revitalization

In this paper,folk sports and tourism industry integration development as the research object,to Rongshui Miao Autonomous County as the investigation object.By using the methods of literature review,field investigation,interview,and other research methods,referring to the theory of industrial chain and industrial correlation,and combining with the background of Rural Revitalization Strategy,this paper makes a systematic and in-depth understanding of the current situation of the integration of folk sports activities and tourism industry in Rongshui Miao Autonomous County,from point to area,from line to piece,Gradually promote the further integration and development of folk sports activities and tourism industry in the same type of areas,and provide a theoretical and practical reference for China’s ethnic minority villages to create an ecological livable living environment,form a harmonious and stable social atmosphere,help social and economic development,and finally achieve rural revitalization.The main conclusions are as follows.1、 The integrated development of folk sports activities and tourism industry in Rongshui Miao Autonomous County is based on a certain historical and cultural background,natural geographical environment,festival folk culture,socio-economic level,and ethnic population composition.With the advantaged natural tourism resources,folk sports resources,and human resource endowment of colleges and universities,through the field association,Department Association,product association,tourism industry integration,and tourism industry integration Service connection,economic connection and so on have formed a preliminary connection for their integrated development.With the help of the essence of industrial development,the support of government policies and the demand of the consumer market,the further integration of folk sports activities and tourism industry in Rongshui Miao Autonomous County has been promoted,and then the integration of folk sports competition and tourism industry,the integration of folk sports fitness and leisure +Tourism industry,and the extension of folk sports venue service + tourism industry have been formed,Relying on these three forms of integration,the foundation of folk sports activities and tourism product development is established.To enhance the popularity and cultural identification of the region,promote the orderly development of regional related industries,promote national unity,consolidate national relations,enhance the awareness of fitness,promote the extensive development of national fitness for social benefit feedback;To stimulate market consumption,revitalize the market economy,absorb social labor,increase employment,optimize the business environment,increase market investment,promote urban prosperity as the economic benefit feedback.2 、 Under the background of Rural Revitalization Strategy,Rongshui Miao Autonomous County has grasped the historical opportunity.Driven by relevant policies,it has continuously explored,developed,and innovated the elements of folk sports activities and tourism resources,carried out scientific and reasonable overall planning,making use of the advantages of local characteristic resources,attracted people,money,and materials to return to the countryside,and injected vitality into the countryside through external forces,It promotes the construction of new rural infrastructure,the inheritance,and development of folk culture,solves the problem of rural population employment income,and indirectly promotes rural civilization.In the process of industrial integration and development,it takes the lead.Through the tripartite linkage of government agencies,association organizations,and individuals,we have formed a model of rural governance in the planning and design,implementation and supervision of folk sports activities and tourism,the innovation and cultivation of products,and the training,performance,and publicity of grass-roots cultural and sports activities.With the integration of folk sports activities and tourism,we can create brands according to local conditions,attract enterprises and tourists to invest and consume,promote the extension of the industrial chain,drive the development of related industries,and play an important role in the prosperity of local industries and the prosperity of local people.3、 Through the practice of the integration of folk sports activities and tourism industry in Rongshui Miao Autonomous County,the relevant enlightenment is obtained.firstly,the planning and design at the top level of the government is the priority of industrial integration,the integration of advantageous resources is the focus of industrial integration,and the linkage operation mechanism of all functional departments and organizations plays an important role in promoting the integration development of folk sports activities and tourism industry.Secondly,innovation consciousness should run through the whole process of industrial integration and development in an all-around way.Especially in the era of accelerating the development of the sports tourism industry,market competition is becoming increasingly fierce.Only rooted in national characteristics and innovation can we seek lasting and healthy development.Third,in the development of industrial integration,we must fully consider the extension of the industrial chain,expand the effective convergence with related industries,improve the industrial added value,and make the industrial integration bigger and stronger with the help of social capital.