Research On Table Tennis Spread In Social Media

In today,s society,the information revolution represented by the Internet is sweeping the globe,leading to new changes in social production,and constantly spurring new products,new formats,and new models.It is profoundly changing human production,life,learning and thinking,and synergy in many fields.Innovation and development have promoted.At the same time,as a social media platform under the development of Internet technology,it has also comprehensively penetrated into the political,economic,cultural,and sports fields of society,becoming the main channel for people to obtain various types of news information,and expanding political influence and economic guidance,cultural penetration,and sports cohesion have had a huge driving effect.During and after the Rio Olympics,the Chinese table tennis team was undoubtedly the hottest team in social media,spawning a group of “net red table tennis players” represented by Zhang Jike,and quickly boosting the impact of table tennis.Weibo announced in October 2016 Top 8 ranking of the Olympic hot search,Guoting swept nearly half of the position,Zhang Jike search hot even more than 400 million times proud of the top spot.In the face of such“fission”transmission phenomena,it is necessary to thoroughly analyze the spread of table tennis in social media,the dissemination characteristics,and the motivations for the spread.This has an impact on how to further expand the table tennis movement and establish a good image of table tennis.Significance.Under the guidance of relevant theories such as sociology and communication,this paper uses the Weibo and WeChat platform as the research object and adopts the technology of web crawler,interview,content analysis and mathematical statistics to analyze the present situation and the effect of the spread of table tennis in social media.Characteristics and motivation for research.The purpose of this research is to clarify the relationship between social media and table tennis,to understand the status quo and contents of table tennis in social media,to find out the reasons for the viral spread of hot table tennis information in social media,and to reveal the expansion of social media The Inner Mechanism of Table Tennis Spread.And theoretically expands the new angle of view on the study of table tennis sports communication and provides reference for opening up new channels of table tennis sports in practice.The results are as follows:(1)According to the index of Qingbo index,the BCI of microblogging index shows that the top three of Zhangji Branch,Malone and Xu Xin are respectively2105.89,2019.78 and 1975.71.Male athletes,microblogging ability is better than that of female athletes.Zhangji Ke The single weibo has the strongest communication ability.Male athletes and female athletes were significantly different from each other(P = 0.002 <0.05).There was a significant difference between the amount of comment and the point of praise,indicating that there was a highly significant difference between the three variables in male and female athletes.WeChat Spreads Index WCI shows that the WCI values of “pingpong”,“pingpong” and “pingpong” are respectively 904.98,799.89 and 727.80,and "ping-pong" has the highest overall spreading effect and the content of the whole article can be obtained more Audience recognition.(2)Zhang microblogging in the forwarding volume,comment volume,praise points,etc.topped the list,Bowen highlighted the cultural elements,good at using multi-color,anime-type pictures.The “Pong Tennis”public tweets focus on topics such as quiz,technology,GIF animation,selling equipment,teaching,top ten balls,etc.The "Table Tennis Ball" focuses on teaching topics,headlines,equipment andathletes The main theme of the "ping pong world" is coverage of events such as the Olympic Games,the World Championships,the World Cup,the Open Championships,the Asian Championships and the T2 Championships.The excellent players in Guoping are the target audiences,focusing mainly on competitions and life-related issues event.(3)In terms of content,athlete Weibo mainly presents in the form of entertainment,poetry,gratitude,love and travel blogs.The audience mainly focuses on fans.WeChat public Tweets and more teaching,training,hot events,athletes living mainly to meet the needs of fans and fans of table tennis.(4)On the way of presentation,the success of “microblogging” on the form of“pictures(including animation,animation)+ text” “video + text” “picture + video +music”,“00” after the young groups of all ages.WeChat attracts fans mainly through“titles” and obtains user approval through “short video” and “depth of color + graphic+ font adjustment” depth table tennis information content.The“viral”motivation for ping-pong in social media stems from:(1)the mass of user resources combined with the social communication attributes of "weak associations";(2)the diversity of agenda setters;and(3)big data(4)The boost effect of multi-system communication mode in mobile Internet era;(5)"Opinion Leader" and “star effect”to expand the influence of communication.In the future,the related content of ping-pong in social media should:(1)maintain a moderate frequency of the publication of Weibo and WeChat;(2)further focus on social networking such as pictures,GIF and short videos;(3)give full play to the network of opinion leaders Interpersonal bond role;(4)Further optimize the use of big data in the mining of table tennis hot news,optimize the recommendation mechanism;(5)improve the pingpong social media Internet communication system.