How Do The Creative "Internet Celebrities" Become Red On The Internet?

At present,the group that pays attention to "Internet celebrities"("Internet celebrities" in this study refer to people who have become red on the Internet)is younger and "Internet celebrities" are younger.Wanting to be "Internet celebrities" becomes a new phenomenon of youth groups.In the era of Internet celebrity 4.0,the content is the king.In this study,according to the characteristics and contents,"Internet celebrities" are divided into three categories: entertainment privacy’s "Internet celebrities","Internet celebrities" of hot news event and creative "Internet celebrities".Besides,creative "Internet celebrities" are the key research object in this study.The creative "Internet celebrities" refer to the person who publish original literature,cartoon,video and other works on the network communication platform and the content of the works is deeply loved and respected by netizens.Based on the literature analysis,this study summarizes the current research status and achievements relating to the causes of "Internet celebrities",and then selects 15 creative "Internet celebrities" as the analysis samples from the 2015-2017 Chinese Internet celebrity list.According to the 5W communication theory(control analysis,content analysis,media analysis,audience analysis,effect analysis),the study summarizes the core links of their creation and communication,namely,theme selection,creation of works,the use of platform,multiple interaction,self-ending by sorting and categorizing their personal basic information,creation type and content characteristics,communication platform,audience’s comments on the works,the interaction between audience’s and creative "Internet celebrities",and the media website’s relevant reports and other textual materials.Therefore,the study mainly explores the influence factors of the creative "Internet celebrities" from the characteristics of these core links.It is found that there are five common factors influencing the formation of creative "Internet celebrities".Firstly,the economic boost factor: the creation is in line with business in the creative "Internet celebrities" economy,and the audience’s brand consumption habit about creative "Internet celebrities" encourages the creative "Internet celebrities" to focus on the value management,driving the formation of creative "Internet celebrities".Secondly,the technological innovation factor: the innovation development of the internet technology promotes the diversification of communication platforms,which the communication platform is not only the platform for the dissemination of works,but also the interaction platform for the creative "Internet celebrities" and the audience,forming multi-platform linkage communication,while the platform reveling into the creative "Internet celebrities" provides the growing soil.Thirdly,the social interaction factor: "Internet celebrities" frequently interact with audiences,which presents the characteristics of youth subculture and creats a strong network atmosphere to expand the dissemination of creative "Internet celebrities".Fourthly,the cultural production factor: the content of the works is the content and product of communication,carnival and consumption,and it is novel and unique,attracting the audience,which is the fundamental factor of the creative "Internet celebrities".Fifthly,the image construction factor: the high degree of education is conducive to the accumulation of knowledge and skills,and the personal career development is closely related to the creation type.The characteristic capacity of content production lays the foundation for the production of high-quality content of the creative "Internet celebrities" production,and forms a distinct personal image from the creation and dissemination.At the same time,the study also discovers that there are more subdivided personality factors developing creative "Internet celebrities".Firstly,the appearance factor: turn appearance level into productivity.Secondly,the recognition factor: the expansion of social awareness by participating in business and acting.Thirdly,the innovation factor: develop social software about new media.These personality factors are the important reasons for the creative "Internet celebrities" to be on fire.There is an important correlation about the influencing factors,forming a chain of economic relations,interactive relations and communication relations,which jointly promoting the formation of the creative "Internet celebrities".To conclude,the creative "Internet celebrities" is that under economic booster,technological innovation,social interaction,the production of cultural work content and bright personal image caters to the demand of audience and gets the highly attention and affection of the audience.