Influence Of Family Ownership On Corporate Charitable Donation:A Moderated Mediation Model

During the recent years,with the rapid development of country's economy,the effect of enterprises on our society has penetrated into various aspects,in which non-public ownership family businesses have played a vital role.In fact,in addition to pursuing economic profits,enterprises also pay more and more attention to social responsibility.The related research report shows that among all Chinese enterprises that have participated in charitable donation activities,the first major source of donation comes from private enterprises,whose total amount of donation was up to 50%of the total one.Besides,most private enterprises who have participated in donation activirties are family businesses.According to statistics,family businesses have become an important force in charitable giving activities.Family businesses often perform better than non-family businesses in fulfilling corporate social responsibility(such as participation in public welfare and charity activities).The result is also very gratifying.At present,charitable donations have benefited all aspects of society and effectively promoted social development through different channels.Therefore,studying the mechanism and antecedents of charitable donation in family businesses is of great significance to social development.Different from non-family businesses,family businesses consist of both family systems and enterprise systems.In addition to economic benefits,family businesses tend to pursue non-economic goals to maintain or accumulate socioemotional wealth.Due to the existence of family heterogeneity,the behaviors and decisions among different family businesses are quite different.The study shows that family participation is one of the important potential sources of heterogeneity.Therefore,this paper starts from family ownership to further study.Besides,few researches have studied the influence mechanism of charitable donation in perspective of non-economic goals,and according to the existing literature,the antecedents of donation are still insufficient.This paper empirically examines the impact of pursuing non-economic goals on family businesses,and makes a detailed discussion on the intrinsic motivation and influence mechanism of the family businesses' charitable donation.This paper takes the internal impact mechanism as main empirical research content,enriches and expands the antecedents of family businesses' charitable donation from the perspective of non-economic goals.This article focuses on three basic topics:(1)How does family participation in corporate ownership affect corporate charitable donation?(2)Does the family play an intermediary role in the protection of corporate reputation?(3)Will environmental turbulence play a moderating role in this mediating effect?This study is carried out through literature reading and research,with the perspective of socioemotional wealth,combined with the pursuit of non-economic goals of family businesses,and discusses the antecedents and influence mechanism of family businesses' charitable donation.The empirical results show that:firstly,family ownership involvement has positive impact on the reputation protection willingness of family businesses;Secondly,family reputation protection willingness has positive impact on family businesses' charitable donation;Thirdly,when environmental turbulence is at a high level,it will enhance the relationship between family reputation protection willingness and family businesses' charitable donation.In the end,the paper systematically summarizes the whole work and further talks about the future expectation.