An Analysis About The Marketing Strategy Of The MOBA Mobile Games "King Of Glory"

With the continuous development of mobile Internet in recent years and the continuous optimization and upgrading of mobile terminals,mobile games have become an indispensable way of entertainment in people's lives.In the era of mobile Internet,people's time and information acquisition are showing more and more fragmented trend.This also means that the way of entertainment of mobile games will further gain a larger market and have a greater impact on people's lives.In recent years,Tencent's mobile tour product "King of Glory" has achieved remarkable achievements.It has 200 million users,50 million active users,and 70 million micro-blog hot topic index.Many data have created the myth of mobile games circles.In the mobile phone game market competition is so fierce,“King of Glory” to occupy such a large market share is not easy,and behind the success of the marketing strategy is inseparable.Therefore,this paper will deeply analyze the marketing strategy of mobile games "King of Glory",and discuss how to deeply integrate the E-sports mobile games and social interaction in the mobile Internet era,and comprehensively discuss how to carry out better marketing in mobile media market.A review of the current analysis of the MOBA manual travel marketing strategy related literature,mostly limited to the simple analysis of the "glory of the king" marketing means and results.In this paper,we take the new media era as the context,and try to use the new development of 4P's and marketing theory as the way to deeply analyze the marketing strategies of the MOBA hand games.It is also of direct practical significance for MOBA to choose and combine marketing strategies in mobile media market.