A Study Of Influences On Female Players' Willingness Of Participating In King Of Glory

Games,as people‘s decompression entertainment leisure way,attracted a lot of players in the global scope.Since 1998,the game has entered the eyes of the Chinese,and it has been developing for 20 years.Chinese gamers have reached 751 million last year,of which mobile game players accounted for 98.3%.As a new form of games accompanied by mobile Internet,mobile games come into our sight.Although the mobile game market in our country has emerged in an endless stream of games and the mobile phone game industry is beginning to take shape.However,on the whole,the mobile game industry has developed relatively late,and the industry has not yet found the "pain point" of the users.And academic opponents have not yet formed a systematic and regular research(such as the study of the willingness of competitors to participate in the game;not only that,the majority of mobile game target players are male players,ignoring the psychological needs of female players.The emergence of Honor of King,a phenomenal mobile game,has overturned the traditional mobile game market and launched the first shot into the market for female gamers.The purpose of this study was to find out the reasons behind the large number of Honor of King female players and to provide strategies for mobile game makers.Based on the concept and characteristics of mobile games,this paper introduces the research on mobile games and players' willingness to participate in mobile games at home and abroad.Finally,this paper makes a summary of these studies,and makes an empirical study on the specific game characteristics of Honor of King.This study regards Honor of King game as a complete information system,uses rational behavior theory model for reference,and creatively introduces the variable of game quality in D & M successful model,taking flow experience and subjective norm as intermediate variables.In this paper,the author constructs a research model of theparticipation intention of the female players and puts forward eight hypotheses.After the data analysis and hypothesis test of 329 valid questionnaires with SPSS software,the eight hypotheses proposed by this study are all valid,and the established research model has been proved to be effective.The characteristics of the game(game quality),the individual perception of the player(perceived usefulness,perceived usability,flow experience)and subjective norms from the outside act on the participation attitude and willingness of female players.This explains a lot of why female gamers choose to play king glory.At the end of this paper,the hypothetical results are explained,and some specific suggestions are put forward to the mobile game operators in China.From the point of view of information system,this study studies the female players of Honor of King,which is helpful for the mobile game operators in big data era to understand the participation psychology of female players more comprehensively,and to occupy the huge mobile game market of female players.This is of great reference value to promote the development of mobile game industry and meet the different needs of different gender players.