The Research Of Wechat Public Accounts About Tennis News That Based On The Theory Of Use And Gratification

Tennis is a popular sport,also being a highly specialized event in the world.In China,tennis is still developing,but with the fabulous performances achieved by Chinese athletes in recent years,this ancient and elegant sport has arouse more and more public concern in domestic.Besides,the internet has also rapidly developing in the meanwhile.As an instant messaging tool,wechat reflects some characteristics entailing high communication speed,vast communication approaches,intensive audience interaction and so on,and the public platform has become an information spreading platform by various media,including many tennis news media,with their own official accounts now.The appearance of the wechat public accounts show great conveniences for users to obtain information,but if information flooding it would cause bad results to us sometimes.So if we want to retain our members in this competitive environment,and attract potential targets,we should stand in the audiences and meet their greatest need precisely,so that making them satisfactory.This research will use the theory of “Use and Gratification”,and with the methods of documenting,text analyzing,mathematical statistics,and take Love Tennis as a representative examples,put its development situation,designing style,news notifications,operation ways into simple statement,also take its analysis of “Use and Gratification” divided into Knowing aspect and Emotional aspect,so that finding out how Love Tennis build up its fame and to gratify their need in a utmost extent.After analyzing,Love Tennis can gratify users' need throughout contents,news expressing,the way of spreading and tennis live in Knowing aspect;and interactions,tennis quiz,group recognition,leisure in Emotional aspect.But there are also some problems like fake or exaggerated news,which need some measures to tackle them.Currently the wechat public accounts about tennis news is still on first stage,the reason why Love Tennis being the represent in these public accounts is because of its own feature and the need of users.Tennis will absolutely keep developing in China in the future,and wechat public accounts about tennis news should follow the trend,to build up their own features,to meet users' need greatest,precisely and diversely,so as to make contributions for the transforming and developing of tennis reporting.It is believed that the wechat public accounts about tennis will have a profound future.