The Text Research In The Wechat Public Account Of The Global Sports News

The current development status and social influence of new media are still on rising and the using rate of mobile phone networks as their carriers has been also increasing.It is normal for the public to read new information through mobile phones.As a medium in the mobile phone network that occupies a place for news and information dissemination,the WeChat public account has the characteristics of seasonable,creativity and diversity.The sports classification is an important part of the WeChat public accounts.The sports classification,which is an important part of the WeChat public account,presents both the commonality of the public account text and the characteristics of the sports category in the content of the publication.This paper uses the combination of quantitative analysis and qualitative analysis,using communication theory and sociology knowledge.It studies all the articles pushed by the comprehensive sports public account—The Global Sports News,in the WeChat list of The Qingbo Big Data from 2015 to 2018.All articles in 2015 are used as a background and beginning,with only a simple analysis.The 951 articles from 2016 to 2018 are the key targets.They were not only summarized according to the category and the year,but also summarized the characteristics and changes of the three-year publications.The paper also analyzes the topic,title and text content.At the same time,through the horizontal comparison of the publications of the sports public accounts in the same period,the characteristics of the same public accounts in the publication are obtained.In the analysis of the topic,it is found that the publication of "The Global Sports News" mainly focused on football,basketball and fitness issues.In response to the expectations of the audience,the impact period of large-scale events is long,from pre-heating in the early stage of the event to continuous reporting after the game;the public is willing to try new ways in terms of innovation challenges.The selection of public issues has a great impact on the publication.The title and text of the article have obvious sports characteristics,specifically the integration of professionalism and colloquialism of sport.The humanistic feelings of sports are reflected,and the resonance is resonated with sports.Other features are characterized by the using of symbols to trigger topics.The content of the article is combined with current hot topics,the frequent using of network language and multiple forms to enrich the text content.Through the novel perspective and rational analysis,the article reflects the depth of text content.In the study,it is found that there are some problems in the WeChat public account of The Global Sports News: the relevance of the title and the text is not close enough and the content and quantity of the publication are insufficient,some of the publications are too catering to the audience.The vulgar content,the public account lacks column features and the content is messy.This is also a phenomenon in which the comprehensive sports public accounts,or even the entire sports public account.These problems also make the sports audience narrower,and it is difficult for the sports public account to fully cultivate and absorb new audiences.The study also found that the comprehensive sports public accounts have the advantage and competitiveness of the project compared to the public account of a single project type,and can attract audiences of various sports.For the text,we should select and edit them first.In response to the above problems,this public account should increase the number of publications and the frequency of pushes.In the classification of the content of the publication,it is necessary to set up multiple sections;while laying out the headline frame and content,it is necessary to take into account the creation of non-headlines.In addition,the use of standard punctuation and symbols should also attract attention.