The Inheritance And Development Of Dai Shan Kites Under The Background Of Island Tourism Development

With the rapid development of Chinese economy,the construction of traditional culture is paid more attention to.The nationality traditional sports are an important part of Chinese traditional culture.In recent years,the development of Chinese traditional sports culture has obtained some achievements,but there is still a gap between the national cultural development strategy and the overall goal of traditional sports.Therefore,based on the needs of the inheritance and development of Chinese traditional sports culture and in the face of possible challenges and difficulties,this study plays a very significant role on how to better provide the support for the inheritance and development of traditional sports culture.As a major cultural province,Zhejiang not only pays attention to the inheritance and construction of traditional culture,but also attaches great importance to the development of island tourism.Zhoushan Archipelago is the largest archipelago in China.During Zhoushan's “Thirteenth Five-Year Plan” and “One Belt and One Road” international sea island tourism convention,in order to become the world-famous island tourism destinations and boost the new development of Zhoushan island tourism,Zhoushan signs major projects with overseas island tourism development countries.Daishan is as an indispensable part of Zhoushan's island tourism.Based on the reality of the inheritance of Chinese traditional sports culture and Daishan island tourism development,it combines with Daishan traditional culture kites and the development of island tourism and the research of other scholars.It takes Daishan kites as the research objects.The literature data method,the logic analysis method,and the field survey method,etc.,are adopted.The present situation of Daishan kites is analyzed and elaborated in detail.The following conclusions are drawn from the study.Firstly,Daishan kites have a long history of development.It has a variety of colours and shapes and incorporates the distinctive features of Daishan local history tradition and culture.The international kite festival in Daishan has been held for eight times.The scale gradually expands,and it has attracted kite enthusiasts from different countries.The number of people is increasing,and the influence is continuously enlarging.The daily flying of kites is also becoming more and more popular in the Daishan.Secondly,Daishan kites and island tourism support each other,and the space of coordinated development is huge.Daishan kites can increase the characteristics of island tourism and promote the construction of island tourism brands.The development of island tourism provides infrastructure and large numbers of people for the development of Daishan kites.The government will integrate Daishan kites into the development plan for island tourism,which will accelerate the industrialization of island kites in Daishan.Daishan kites and island affect each other and develop together.Thirdly,the main problems in the development of island tourism are weak competitiveness,small scale,lack of technological innovation and low reputation,large age of kite makers and participants,not attractive to young people and weak power of inheritors.Fourthly,the measures for development of Daishan kites in island tourism development are listed.It increases governmental support and refines the responsibilities of various departments,such as strengthening basic infrastructure around Lu Lan Qing Sha scenic spot,improving traffic conditions on islands,building seaside kite villages,and supporting the development of scenic kite workshops.It strengthens the external propaganda of the Daishan island tourist kite paradise brand and enhances the popularity of Daishan kite tourism.It chooses a variety of internet media platforms to launch publicity.It supports kite inheritors,actively reserves heritage talents,and establishes kite inheritor organizations to improve inheritor related policy system.It provides a comprehensive training reward system and improves conditions to attract young people to participate.It encourages the participation of civil society and social forces and mobilizes the organization of kite clubs,associations.It carries out non-governmental activities and expands the mass base.It pays attention to school inheritance and explores cooperation with universities.A new model has emerged from the path of cooperation between schools and enterprises,and it develops different modes of kite cooperation.At last,it opens up to the outside world,and learns from the successful model of Weifang kites.It introduces Shandong kites into production,and takes the road of internationalization.It integrates into the characteristics of Daishan's own islands.Traditional and modern kites are integrated,and it standardizes market operations.