| In 2014,the state council issued a number of opinions on speeding up the sports industry to promote sports consumption,and made sports consumption one of the six major consumption growth points by the end of the year.In 2016,the 13 th five-year plan for sports industry development was released,and the development of sports industry was a national strategy.By 2025,China's sports population is expected to surpass 500 million people,and the total value of sports industry will exceed 5 trillion yuan.As one of the most economically efficient cities in China,Shenzhen has been rated as one of the "most economically competitive cities in the world".In 2017,Shenzhen's GDP is 2243.8 billion yuan,with a permanent population of 12.583 million,with an average age of 32.5 years.The future Shenzhen sports industry will have a great development space.This paper,taking Shenzhen city residents as investigation object,this paper takes Shenzhen city residents as the research object,using SPSS19.0 survey data for statistical analysis,descriptive analysis of Shenzhen citizen life exercise habits,compared the different gender,age,occupation,level of education,the differences between the income levels of residents' sports consumption level,analyzing the structure of Shenzhen citizen sports consumption,and using the factor analysis,we research the influence factors of sports consumption of physical type,participated,ornamental types,based on ELES model structure of Shenzhen citizen sports consumption demand are analyzed.Purpose is to provide data for sports resources scientific and reasonable allocation of Shenzhen,to provide theoretical basis for the development of sports industry,sports industry structure optimization and relevant government policy orientation of Shenzhen in the future.The results are as follows:(1)According to the survey,Running,pace and badminton these three sports are the most popular sports among the residents,beyond that,basketball and power equipment training are popular in male residents,while women are also keen on yoga/setting-up exercise and cycling.One-Fifth of respondents sport three or more times,more than30 minutes each time a week.Another third of residents exercise 1-2 times a week,and 14.7 percent of residents have exercise habits but less frequently,less than once a week.Nearly fifty percent of respondents are in under three hours daily leisure time,On the choice of “entertainments that spend more time in your spare times ”,half of the people chose the movement but there are up to seventy percent adult chose to play mobile phone at the same time.(2)The consumption level of different groups were different,men's sports consumption amount,joining sports consumption and ornamental type on the sports consumption was slightly higher than women,but women spending higher on physical type sports consumption than men.The mean value of the total sports consumption of Shenzhen residents shows a distribution of olive shape.Under the age of 18 and over 60,the level of sports consumption is relatively low,and young people are the main force of sports consumption.In different professional residents,the average cost of business workers,the head of state organs,party organizations and enterprises and staff and related personnel are ranked in the top three.Production work,transportation work and some manual laborers residents cost significantly lower than other professions.The study found that the mean value of sports consumption increased with the increase of education degree.Compare the different income level of residents' sports consumption level,the average of total sports consumption increased as the income increases,but the ratio of total sports consumption to disposable income did not rise as incomes rose.(3)Comprehensive consumer credit,the ratio of the mean of consumption to the total consumption,the ratio of consumed people to all respondents,the current Shenzhen residents are given priority with physical type sports consumption,participating sports consumption is also in development,and with the increase of sports population will increase significantly.The level of spectator sports consumption is relatively low,the ratio of the mean of consumption to the total consumption and the ratio of consumed people to all respondents are at a low level,and there is a lot of room for spectator sports consumption's development in the future.(4)The influence factors of physical sports consumption mainly include commodity availability factor and commodity soft power factor.The influencing factors of participative sports consumption mainly include professional guidance service factor,personal objective factor and personal social factor.The influence factors of ornamental sports consumption include objective factor,economic factor,attraction factor and personal interest factor.(5)In 2017,the marginal consumption tendency of residents' sports consumption in Shenzhen is 0.028,and 2.8 percent of the newly added disposable income will be used for sports consumption.Space rent,hiring coaches or participating in sports training,sports apparel shoes and hats,these three marginal consumption tendency are higher,it shows that the newly added income of Shenzhen residents will give priority to these expenditures.The demand income elasticity coefficient of the space rental,hiring coach or participating in sports training and sports event tickets is greater than 1.The demand income elasticity coefficient of sports equipment and network video members Less than 1 but very close to 1.The demand income elasticity coefficient of Sports clothing shoes and hats,sports drinks and food are less than 1.The cross price elasticity of sports consumption is relatively small,and the self-price elasticity coefficient of various sports goods or services is greater.The absolute value of the price elasticity coefficient of the space rental,the hiring of the coach or participating in the sports training and the sports tickets are all greater than 1.The absolute value of the self-price elasticity coefficient of Sports clothing shoes and hats,sports equipment,sports drinks and food,video members are less than 1. |
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