Study On The Current Situation Of Sports Consumption Of Wuhan Residents

With 2014 of the State Council(No.46),the general office of the State Council2015(No.85)and the general office of the State Council 2016(No.77)and a series of favorable policies on accelerating the development of sports industry in the introduction of the document,the expansion of a new space for development of sports industry in china.The supply side of the force to promote consumption demand of sports service life people are satisfied,the sports industry is a step on the stairs,has gradually become the most potential part of the national economic and social development.Wuhan is located in the central part of China,since 2014,the total economic output has remained above 1 trillion yuan,ranking first in central china.The development of sports fields also continue to write a new chapter in 2013,Wuhan became the first national science fitness demonstration research pilot city,2015 was one of the first 35 points of contact city sports industry,and successful bid to host the seventh world military games.All of these provide a good platform for Wuhan to enhance the awareness of participation in national fitness,stimulate sports consumption,provide financial support,and promote the development of sports industry.The sports industry as a part of city economy,its development in market economy under the conditions of the residents for sports consumption expenditure,for better and more timely presentation at this stage of the current situation of the Wuhan city residents sports consumption and sports consumption of residents for more exploration in terms of demand and future development trend,and provide reliable basis for materials the development of sports consumption level of the adjustment,the sports industry,in 2015 the Wuhan city sports population survey data as the basis,to pick on Wuhan city residents sports consumption data,SPSS software through the use of descriptive statistics analysis on the basic phenomenon of city residents sports consumption level,the sports population factors,at the same time through the ELES(extended linear expenditure system)method for in-depth analysis of the 2014 Wuhan public sports consumption demand.Results obtained:(1)the overall level of sports consumption of residents in Wuhan City,the first row of total consumption for the purchase of sports shoes and clothing,the per capita annual consumption amounted to 436.4 yuan,ranking the last is "watch sports tickets",the average is 33.9 yuan.(2)statistical analysis of sports consumption of different groups of people.According to the gender,the level of male sports consumption is much higher than that of female sports consumption.According to the analysis of the age,sports consumption statistics sample 31-40 years old age group sports consumption enthusiasm the most exuberant,reaching 1209.1 yuan per capita,young people are the main groups of sports consumption.The civil servants' desire for consumption is the strongest in the professional structure,followed by the enterprise management personnel.According to the analysis of the consumption statistics,it is found that there is a strong positive correlation between the level of sports consumption and education.(3)the analysis of consumption structure of Wuhan city sports,physical consumption(refers to the purchase of sports equipment,buy sports shoes and clothing,body to buy newspapers and books consumption)three types of consumer groups are mostly concentrated in the range of 500 yuan,that of a comparative study of Wuhan city public consumption.Watch consumption refers to the purchase of sports lottery,the amount of consumption in the 1-100 yuan interval.Participation in the consumption of rent and hire a coach,the proportion of people who did not consume up to 92.3%.Sports consumption for the purchase of sports lottery,the study shows that the main force in the purchase of 100 yuan or less.(4)the consumption structure analysis of Wuhan City,the public throughout the year in sports consumption spending an average amount of 106.75 yuan,accounting for 1.3% of the total annual expenditure,the sports consumption of the marginal propensity to consume is 0.031,the overall consumption of sports will not buy.The elasticity of demand,the purchase of sports equipment,the purchase of sports newspapers,books,watch sports game,rent and hire a coach costs in the sportsconsumption income elasticity of demand is higher than 1,the purchase of sports shoes and clothing,to buy Sports Lottery consumption income elasticity is less than 1.(5)from the analysis of factors affecting the sports population,residents of Wuhan City,the different stages of exercise behavior of sports consumption of population and consumption level are different,but the overall consumption trend of the same number of consumer groups that participate in physical exercise is not higher than the overall population to participate in physical exercise 4 times,increase the sports population not only enhance the people's physical quality,but also broaden the sports consumption market,the integration of the development of sports industry and sports.