An Analysis On College Students' Participation In Mobile Online Games

With the development of mobile technology,the number of mobile game users has been continuously expanding,and it is common for college students to participate in mobile online games.Through in-depth inspection and analysis of various factors that affect college students' participation in mobile online games,the author actively seeks effective ways by digging into the conclusion to scientifically guide college students' rational participation in mobile online games,and provide beneficial references for correcting school management,teachers' instruction and students' behavior.Through reviewing and summarizing the existing related research results,this study chooses the technology acceptance model and the uses and gratification theory as two research perspectives to probe into the influencing factors of college students' participation in mobile online games.Combined with the results of previous studies,the factors of "demographic factors",character factor,"societal factors"," psychological factors","self-efficacy","perceived ease of use",perception of game quality and "cost factors" are finally selected as representatives to attest to the conclusion.And the influence of the eight factors on college students' participation in mobile network games is to be tested.In this study,546 questionnaires were collected through a questionnaire survey,with 466 valid ones.The study found that factors of competitive mentality,citizenship(civil status),strong sense of responsibility and marvelous academic performance exert positive influence on the duration of college students' participation in mobile online games.Competitive and escapist mentality exert positive influence on the viscosity of college students' participation in mobile online games.The game cost leave negative influence on consumption willingness of college students' participation in mobile online games,among which male students express higher motivation to pay for mobile online games than females.Education background of parents,monthly living expense and societal experience in games all leave significant positive influence on college students' consumption in mobile online games.And competitive mentality,moodiness orientation and social contact in reality all positively affect the college students' feelings after participating in mobile online games while the sense of game quality proves insignificant to affect college students' participation in mobile network games.