Research On The Influence Of Interactive Information Of Sports Information APP On Users' Viscosity

With the changes in the Internet environment and the upgrading of mobile communication technologies,the proportion of Internet users using mobile phones to access the Internet is increasing.Mobile phones continue to occupy the use of other personal Internet devices.The implementation of the "Internet +" sports and the implementation of the strategy of 300 million people on ice and snow at the Beijing Olympic Winter Games in 2022 has accelerated the development of the sports industry.The scale and consumption of sports users have grown rapidly.Driven by technological development,favorable policies,and demographic dividends,the sports information APP has obtained better development opportunities and the user's viscosity has also shown an upward trend.The emergence of virtual technologies and barrage interactions has become an important factor that affects the viscous formation of users.In the increasingly competitive Internet age,studying how interactivity affects user stickiness becomes very important for sports information applications.On the basis of the literature regression,this paper draws on the technology acceptance model(TAM),the information system continuous use model(ECM-ISC)and its extension model,which are widely used in continuous use behavior and viscous behavior research.The model and put forward the research hypothesis.The variables in the model include interactivity,flow experience,satisfaction,trust,willingness to use continuously,user stickiness,and the relationship between the influence of interaction on user stickiness and variables.For each variable in the research hypothesis of this article,the variable measurement is made through the reference and modification of the predecessor's item,and then the questionnaire design and pre-test modification are performed,and the formal questionnaire of this paper is finally formed.Questionnaire website is used to collect and collect questionnaires to collect data.Using statistical software SPSS19.0,descriptive statistical analysis,reliability and validity test,correlation analysis,and regression analysis wereperformed on the statistical data.The research hypotheses proposed in this paper were successfully verified,and the data analysis was then combined with the characteristics of Hushu Sports.The results are discussed.Through the findings of this article in the study,we propose reasonable suggestions on how to improve the stickiness of sports information APP.Finally,it summarizes the problems in the research process,as well as the deficiencies in the research results,and looks forward to follow-up research.