A Study On The Influence Of Sport Brand Effect On The Exercise Behavior Of Middle School Studengts

The secondary school students are the future of the nation,the country's hope,and the young people are stronger in China! Middle school students are in an important period of their lives.They not only need to learn cultural knowledge,to cope with various examinations,but also to participate in various special training classes.They should have grown up,but they have shouldered heavy burdens and their physical quality is worrying.Based on the guidance of education policy at home and abroad,this paper puts forward new requirements for middle school students to participate in physical exercise and the special psychological development background and sports brand and social hot events of middle school students.This article also proposes another sports sports brand effect that affects secondary school students' physical exercise behavior.Taking 4 middle schools in Hongshan District of Wuhan City as an example to study the effect of sports brand on physical exercise behaviors of middle school students,we hope relevant research results can promote physical exercise among middle school students,develop good physical exercise habits,and establish a good concept of sports brand awareness.In sports teaching,I hope to give teachers some methodological inspiration.At the same time,I also hope that the sports brand effect in China will attract the attention of more scholars and sports people and will continue to increase their influence.This article uses the literature data method,investigation method,mathematical statistics method,according to the sports brand's connotation,extension and the status of the development of the sports industry and the special physical and mental development law of the middle school students,selects the sports event brand effect,the sports athlete brand effect in the sports brand effect.The interaction between the brand effect of sporting goods and the physical exercise behavior of middle school students was used as a specific research content.The impact of the branding effect on the physical exercise behavior of middle school students was also analyzed based on data analysis and theoretical basis,and the links between the various parts of sports brand effect were analyzed..The main conclusions of the research and analysis include: First of all,in terms of physical exercise behaviors,there are gender differences in each exercise time,number of exercise times per week,exercise intensity,and exercise volume of middle school students in physical exercise behaviors.There are significant differences in the number of exercises per week and exercise items in grades of secondary school students.Secondly,the average ranking of middle school students' cognition on the three major categories of sports brand effects is: sports event brand effect> sports player brand effect> sporting goods brand effect.The overall cognition of middle school students' brand awareness of sports brand is higher than the median value of the questionnaire,which shows that middle school students have a better overall perception of sports brand effects;middle school students have significant gender differences in brand perceptions of sports events,while sports players have a brand effect.There is no significant gender difference in cognitive and sporting goods brands.There is also a difference in perception of sports brand effects between middle school students and males.The brand awareness of sports events,the brand effect of sports players,the brand effect of sporting goods,and the overall perception of sports brand effects are different in all grades of secondary schools.Third,sports events The brand effect has a significant influence on the physical exercise behavior of middle school students,and the specific performance is significant in the exercise program.The brand effect of sports athletes has a significant influence on the physical exercise behavior of middle school students.The concrete manifestations are significant in the exercise program and physical exercise motivation.The brand effect of sporting goods has a significant impact on middle school students' physical exercise behavior.The concrete manifestations are significant in middle school students' exercise time,exercise frequency,exercise capacity,exercise program,and exercise motivation.The brand effect of sports has a significant influence on the physical exercise behavior of middle school students in general.The concrete manifestations are significant in exercise items and motivation.In short,the role of sports brand effects is closely related to people's display.The excitement of the competition must be presented by people.The uniqueness of sporting goods must also be interpreted by people's endorsements.This person is the core and medium implied by the sports brand effect----sports players.Therefore,the exertion of the three major sports brand effects is not independent and does not affect each other.It is because you have me,you have me,you interact with each other,and you promote each other so as to achieve the impact on the physical exercise behavior of middle school students.