Research On The Identification Of Women' S Business Opportunities Based On Social Embeddedness

Social embeddedness is increasingly important for entrepreneurs because it helps individuals identify valuable entrepreneurial opportunities.This study mainly discusses the issue of female entrepreneurial opportunity recognition based on the perspective of social embeddedness and examines the mediating role of knowledge acquisition.The asymmetry of information leads to the advantage of a person with more knowledge,which is related to time and place,and derives from human social practice.The degree of social embedding determines the quality and quantity of knowledge acquisition.The explicit knowledge and tacit knowledge affect individual's creativity and imagination,thus affecting the recognition of entrepreneurial opportunities.The recognition of entrepreneurial opportunities is not only restricted by individual knowledge,but also closely related to external factors such as society and market.Many researchers have conducted theoretical studies on the importance of cognitive processes in the entrepreneurial process.Some scholars have tried to study the cognitive processing in the entrepreneurial field.No one has conducted a large-scale empirical investigation on the opportunity recognition social knowledge acquisition process from the embedded perspective.The current research fills this gap;the embedded research is still in the individual behavior of the enterprise.In the periphery,there is no effective connection with the individual behavior of the behavioral entity.In fact,the impact of embeddedness on recognition of entrepreneurial opportunities is largely related to the market demand information,technology development information,government policy information,and individual management skills acquired by individuals.Self-growth and interpersonal skills are closely related;this research may open up new theoretical approaches,shifting the focus from static concepts(such as social networks)to include processes(knowledge acquisition).We considered what type of embedding may increase the hidden and explicit knowledge acquisition quality of female individuals,and also determine how knowledge acquisition affects the identification of entrepreneurial opportunities in the context of social embeddedness,and studies the relationship between different types of knowledge acquisition and entrepreneurial opportunities Identify.This article draws the following conclusions: There is a positive correlation between the degree of female social embedding and the identification ofentrepreneurial opportunities,structural embedding(network size,network centricity,network density)and relational embedding(trust,information sharing,and joint problem solving).It can promote the identification of entrepreneurial opportunities.The degree of female social embedding positively influences the acquisition of explicit knowledge and tacit knowledge,and the acquisition of knowledge is measured in terms of both quality and quantity.Both the acquisition of tacit knowledge and the acquisition of explicit knowledge will promote the identification of entrepreneurial opportunities.Knowledge acquisition plays an intermediary role in the relationship between social embedding and recognition of entrepreneurial opportunities.Based on the above conclusions,this paper establishes the mechanism of social embeddedness in the identification of entrepreneurial opportunities,and the path mechanism of social embeddedness in recognizing entrepreneurial opportunities through tacit knowledge and explicit knowledge,It provides theoretical and practical basis for women entrepreneurs to correctly understand the relationship embedding,structure embedding,and opportunity identification of entrepreneurs,It has certain guiding significance for entrepreneurship.