The Impact Of Internet Embeddedness On College Students' Entrepreneurial Opportunity Identification

Along With the "Internet +" era,the development of network information technology and the Internet for the majority of entrepreneurs attend to provide a broader platform."Internet +" is no longer a simple concept,it includes the traditional industries,including the various industries and Internet technology,a high degree of integration.The Internet is in a new gesture,appearing in people's lives.It is more and more closely linked with the human,embedded in each individual.In recent years,under the background of the Interne t and the "double policy" of the country,more and more college students have chosen to try to start their own business during the school.At the same time,the proportion of self-employed students after graduation Increased rate.However,according to the Guangdong Provincial Employment Service Authority in 2015 statistics,the success rate of entrepreneurs in Guangdong,only 1%.The low success rate makes the recognition of entrepreneurial opportunities more and more people's attention.This paper first summarizes the current research situation at home and abroad,and then elaborates the research ideas,research structure,research content and research framework.O n the basis of theoretical analysis,the Internet embedded as an independent variable,college students' entrepreneur opportunity recognition as the dependent variable,the introduction of entrepreneurial awareness as a mediator variable,and the relationship between the three put forward four hypotheses.Based on the original data of 298 questionnaires,this paper uses SPSS 24.0 to analyze the sample data and test the hypothesis.The results show that:(1)Internet embedding has a significant positive impact on the entrepreneurial opportunity recognition of college students,the impact coefficient is 0.599,that is,the higher the degree of Internet embedding,the higher the degree of college students' recognition of entrepreneurial opportunities.(2)Internet embedding has a significant positive impact on the entrepreneurial awareness of college students,the impact coefficient is 0.734,that is,the higher the degree of Internet embedding,the higher the entrepreneurial awareness of college students.(3)Entrepreneurship awareness has a significant positive impact on college students' entrepreneur ial opportunity identification.The influence coefficient is 0.715,that is,the higher the degree of entrepreneurial awareness is,the higher the degree of college students can recognize the entrepreneurial opportunities.(4)Entrepreneurial alertness in the Internet and college students in the entrepreneurial opportunities to play a part of the intermediary role.That the entrepreneurial alertness will affect the relationship between Internet embedding and entrepreneurial opportunity recognition.Internet embedded as a change in the relationship between the outside world and the people,so that entrepreneurial enthusiasts with entrepreneurial alertness have a quick response to the information flow And the ability to capture,thus identifying entrepreneurial opportunities.Can be seen,to allow more students to identify more effective entrepreneurial opportunities,one is to build entrepreneurial information platform to provide effective business information;the second is a solid student entrepreneurship education to enhance students' entrepreneurial ability;third is the rational use of network resources to improve their own Venture capital.