The Research On The Development Situation And Strategies Of BOXING & FIGHT

In May 1987 the Journal of Boxing and Fight(monthly),sponsored by Jilin Publishing Group was published.It is the only professional sports periodical and modern competitive sports publication that introduces boxing and martial arts knowledge as the main content in the country.Boxing and Fight 30 years of development,it "hit the fist of China!""For the launch of the declaration.As the only monthly boxing fighting magazine and the most influential martial arts magazine with the largest circulation,Boxing and fighting magazine,as well as its official blog and original WeChat public platform,"Boxing online" and "Boxing online" and "Boxing" The promotion of "strike and combat" involves many fields such as boxing,traditional Chinese martial arts and international comprehensive fighting,etc.To some extent,it has promoted the development of boxing fighting in China since the reform and opening up.This thesis takes 376 issues of Boxing and Fight magazine,which was tried in May 1987 and published from its inception to December 2017,as the research object.The research methods include content analysis,literature analysis,expert interview and so on.Targetedly and specifically,the journal's purpose,development history,living environment,column features,management methods,and existing problems in the use of communication,journalism,and marketing have been explored and analyzed in various ways.From this,the author explores the evolution of the boxing fighting theories,thoughts,and practices reflected in the magazine and the magazine's experience in running magazines.He hopes that it will be helpful to the related research of contemporary boxing fighting.By sorting out the contents of the different development periods of "376 Boxing and Fight and fighting Magazine" and the contents of the "Boxing Online" Weibo operation,the author believes that the characteristics of the magazine "Boxing and Fighting" include: publicizing and popularizing socialist sports.Revitalize and record the boxing and fighting industry in China,promote social harmony and stability.Improve the technical and tactical levels of boxing and combat sports in China and the physical fitness of the entire nation,comprehensively deepen the reform of the boxing fighting system,promote the development of entertaining boxing and combat activities,and promote the current implementation of the strategy of “National Fitness” and “Healthy China”.The boxing and fighting events and their commentary on news reports are used as special sports cultural production activities,and magazines(paper media)are used as the medium of communication to shape the people's correct social values of sports,sports values,and sports health values.