Research On Media Of Communication Of China Orienteering

Under the new media booming environment,All Media Development Pattern will become an important force to promote the development of Sports Events.Sports Events and media has an inseparable and complementary relationship.At the same time,event multi-interest demands potentially affect the process of media communication of sports events,in a certain sense,media communication has virtually become a marketing tool of event rights return.Give the current development of Chinese sports events and the future trend,this paper selected China Orienteering Championship,China Orienteering Open and National Students Orienteering Championship which can be the representative of China Orienteering events a s the research object.This paper will make an analysis and research for media communication of China Orienteering which haven't be commercial properties.This paper on the basis of the theory of journalism and communication,according to the major sports media transmission,and used expert interviews,literature,content analysis and other research methods,divide the paper into five parts,which is the basic situation of Orienteering,the definition and characteristics of media communication,three types of events and four types of media communication of China Orienteering,the further analysis of media communication,the lessons of World Orienteering Championship.Through the analysis of the above five parts to discuss and research,draw the following conclusion:Firstly,Orienteering of China's media communication has formed dimensional media transmission pattern;Secondly,the spread area of China Orienteering is comprehensive but lacks depth and strength,the cultural and spiritual content of the raceis difficult to match;Thirdly,the media transmission of China Orienteering and the commercialization of events are not conducive to the spread and development of events.On this basis,this paper will further combine with the orienteering of China present situation and future development trend,absorb excellent experience and find some feasible suggestions and measures from World Orienteering Championships to improve the current situation of China Orienteering media communication.