Research On The Spread Paths Of Huangmei Yuejia Boxing

Traditional Chinese martial arts is a rare treasure in China's long history, now with the advent of globalization society and the population of competitive wushu, it caused the traditional martial arts to be the difficult situation, so the spread and development of traditional martial arts is around the corner, it is the vital important way to inherit our traditional culture and develop the national spirit. Yuefei Boxing is one of the traditional martial arts, which is the characteristic local boxing that created by national hero Yue Fei in the fight against the enemy in combination with boxing theory. After a long time, later generations enrich ,sorting and improve, Yuefei Boxing has now formed a complete system. Moreover, in 2014, the Yuefei Boxing in Huangmei county also became intangible cultural heritage, its profound theoretical achievement method and the vagaries of boxing routines influence the development of folk martial arts deeply, patriotic spirits of Yuefei Boxing deeply influenced the later generations. This paper mainly researches the Huangmei Boxing propagation path through literature materials, expert interview method, field survey method and so on, in the perspective of communication study of Huangmei Boxing, by visiting and investigating to find out problems during propagation:1.less people learn Huangmei Boxing; 2. the spread of Huangmei Boxing is narrow; 3.the publicity is not enough;4. Age faultage ;5. Only heirs of Yue Fei struggle along.These issues need to be solved by effective way which can guarantee Huangmei Boxing to spread and develop well. Combining Huangmei Boxing itself characteristic with development tend of nowadays society, I suggest four ways to spread Huangmei Yuefei Boxing: firstly, To analyze the 4 methods, find out the most suitable for the Huangmei Boxing propagation path, as well as the problems paying the attention in the process of transmission,that is to better to broadly spread too many traditional martial arts which symbolizes for the Yuefei Boxing, it aim to develop our traditional martial arts culture,so making the following conclusions:1. School is a major ground to inherit Huangmei Yuefei Boxing.Besides,the extensive audience and reasonable and systematic teaching system reliefs the difficult situation that the Yuefei Boxing practicer decreases.2.The mass media provides certain support in raising propaganda,and solves propaganda problem the Yuefei Boxing facing. Incorporating the advantages of the printing, electronics with the new media comprehensively expand the popularity of Huangmei Boxing.3. Business communication is helpful to improve wife Huangmei Boxing economic value and social benefits, combined with local tourism, mass fitness and games,gradually widen the channel of the Huangmei Boxing industry development.4. "Internet +" for Huangmei Boxing transmission have the effect of icing on the cake, with micro propagation, cooperation platform, online and offline promotion and more innovation platform, it can speed up the speed of the Huangmei Boxing.5.The four paths are based on the education, mass media as promotion,commercial c ommunication is the pillar,internet+provide an innovation platform, Jointly promote the d evelopment of huangmeiyue boxing...