| Taking Oriental Sports Daily as the research object,this paper sorted out the news headlines of the five soccer World Cup and the news headlines issued by WeChat subscription number during the 2008 World Cup,and studied them through literature research,data analysis and content analysis.Through the study,it is found that the World Cup news headlines of Oriental Sports Daily have their own unique style,with the basic requirement of simplicity and highlighting the key points,pay attention to the stars,and have certain extensibility.With the continuous development of the sports industry,the constant changes in social culture,and the constant changes in its own positioning,the style of the World Cup title has also been constantly changing,and more attention has been paid to highlighting its own regional,buzzwords and new words.Oriental Sports Daily,as a typical local sports newspaper,its own characteristics can not be separated from the influence of Shanghai culture.The commercial,inclusive and civic characteristics of Shanghai culture have also been fully reflected in its World Cup news headlines.Compared with traditional newspapers,WeChat subscription World Cup news headlines also have their own characteristics:usually tagged in the title*tend to be more colloquial in long sentences,More storytelling,use punctuation to set suspense,and pay more attention to the event itself,reducing the extensibility.In the process of sorting out the news headlines of the World Cup,it was found that there were some problems in the headlines of the World Cup,such as misspelled words,improper diction,patterning,party headlines and flattery."Oriental Sports Daily,as a local sports newspaper,has its own distinct characteristics,it was founded in 2002,experienced the glorious period of China's sports career,but also experienced the rise of new media on the impact of traditional media.Research on the titles of World Cup news can also reflect its experience in reporting on large-scale sports events and adjustments made in the face of challenges and crises.It can provide some references for other local and even comprehensive newspapers.I hope that this article's exploration of the title of the "Oriental Sports Daily" World Cup news headline can further enrich the study of sports news headlines,and provide relevant data for relevant research,and provide feasible experience for China,s newspapers to carry out large-scale sports event coverage. |
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