Research On The Function Of WeChat Official Account In Spreading Excellent Traditional Chinese Culture Among College Students

Chinese excellent traditional culture is the soul and foundation of the Chinese nation.Vigorously carrying forward the Chinese excellent traditional culture and carrying out cultural self-confidence is the meaning of realizing the great rejuvenation of the Chinese nation.In order to develop Chinese excellent traditional culture,Xi Jinping made a detailed exposition in a series of important speeches,and proposed that we should attach importance to the effective combination of theory and practice to promote the creative transformation and innovative development of Chinese outstanding traditional culture.With the change of mobile Internet era and the progress of science and technology,the new media environment,including mobile phone mobile terminal,computer end and other media forms,emerges as the times require,which has unique social influence and communication function.As one of the mobile social platforms in the Internet era,it not only innovates the mode of interpersonal communication,but also changes the dissemination path of network information.The function of WeChat common platform included in WeChat software has also become a communication platform and expression channel with new media characteristics.lt is an important carrier to spread and carry forward Chinese excellent traditional culture in the new period,and should do something in the process of carrying forward Chinese excellent traditional culture.In the face of the development of the new media era,it is urgent to take college students as the main body,carry forward the excellent traditional culture of China and strengthen ideological and political education,and it is also an important proposition related to the realization of "Chinese Dream" of all the people of our country and the development of national culture.Through the study on the role of WeChat official account in spreading Chinese excellent traditional culture among college students,it is found that the role of WeChat official account in spreading Chinese excellent traditional culture among college students should not be underestimated.The content characteristics and communication mode of WeChat official account expand the coverage of Chinese excellent traditional culture among college students,enhance their interest in reading Chinese excellent traditional culture,and enhance their recognition of Chinese excellent traditional culture.At the same time,due to the lack of network platform guidance and supervision,the impact of social environment multiculturalism and the personality characteristics of college students,there is a disorder in the process of using WeChat official account to spread Chinese excellent traditional culture among college students.The lack of guidance of public opinion,entertainment tendency prominent and other issues.In the face of the present situation,it is worth considering how to construct a new way of spreading Chinese excellent traditional culture based on WeChat official account among college students.In this regard,the whole society must constantly improve the network supervision system,purify the communication environment,innovate the platform communication form,pay attention to cultural orientation,carry forward the mainstream ideology and enhance the educational value.Strengthen studentsundefined quality education,emphasize media literacy,effectively enhance the role of WeChat official account in spreading Chinese excellent traditional culture among college students,enhance contemporary college studentsundefined understanding of Chinese excellent traditional culture,identify with each other,and stimulate studentsundefined interest in learning.Further promote the Chinese excellent traditional culture to the world stage,in an omni-directional,multi-level,three-dimensional way to show the charm of Chinese excellent traditional culture to the people of the world.