Investigation And Research On The Information Service Of The Official WeChat Public Account Of Suzhou Colleges And Universities

With the development of Internet,Wechat has become the most popular communication software in the social life,which provides a new opportunity for campus information service.With its convenient operation,Wechat public platform effectively strengthens the communication between universities and users.This paper takes We Chat offical accounts of universities in Suzhou as the research subject and adopts the methods of literature research,network survey and questionnaire to study the information service.Firstly,the concepts of We Chat public platform and information service is defined through summarizing the research results at home and abroad.Secondly,through the method of mobile phone attention,the current status of the information service of the official We Chat public account of universities in Suzhou is studied from five levels: basic information,information query service,information push service,information interactive service,and characteristic information service.The analysis of the information service user satisfaction questionnaire reflects the information service situation.Thirdly,it is considered that there are some problems in information service of We Chat offical accounts of universities in Suzhou,such asbasic information missing,simplification of service items,poor information renewal effect,and lack of customer service personnel.Fourthly,aiming at the above problems,corresponding solutions are proposed,including enriching official account information,expanding service items,strengthening information update frequency and providing communication managers and technicians.Finally,the whole research is summarized and prospected.