The Research On Wu Han Open To Raise The Urban Image Of Wu Han

Successful holding of large-scale sports events has a good role in promoting the image and influence of the city.Wu Han Open has held five sessions since 2014.In terms of the image and influence of the five competitions on the city,the promotion of the image of Wu han is not very obvious in the aspects of urban culture,media attention,government image,urban environment and urban economic development.This paper takes the strategy of Wu Han Open to enhance the city image of Wu han as the research object.By using the methods of questionnaire,literature,mathematical statistics and logical analysis,this paper studies the development of Wu Han Open,the main problems and development strategies in promoting the city image of Wu han.The results show that:(1)The propaganda of Wu Han Open is insufficient,and the combination with city image is insufficient.We can rely on the media propaganda of Wu han.com to enhance the international visibility of Wu han city and strengthen international exchanges to promote the construction of export-oriented city in Wu han.Construct the relationship between Wu Han Openwork and Wu han city image,and make better use of Wu Han Openwork to enhance Wu han city image.(2)Low participation of citizens.The organizers should enrich the events and encourage the citizens to participate actively.Competition organizers,relevant staff and athletes should strengthen communication and interaction with the public.It plays a good propaganda role in the city's behavior image.(3)The audience's intuitive perception of Wu han's urban image is not strong.It needs a wide range of ideas and multi-channel design.With the help of the infrastructure construction of Wu han Internet,we will build a "one-axis,three-group" city with tourism and leisure characteristics.(4)The concept of innovation and development has not been formed.On the premise of abiding by WTA's established rules,Wu han should innovate according to the new national sports development concept and its own characteristics,form a good brand of sports events,enhance the fit between sports events and city image,and form a new style of urban sports.(5)The utilization rate of venues in Wu Han Open is low.By 2028,Wu Han Open has ten years to run.The city construction of Wu han should be planned reasonably to create a new batch of comprehensive,characteristic and public welfare landmarks in Wu(6)Take advantage of Wu han Brand Competition,more citizens will be stimulated to learn tennis.Under the subtle influence of tennis culture,the construction of "Tennis City" in Wu han will be accelerated.