Research On The Influence And Countermeasures Of New Media On College Students' Inheritance Of Chinese Excellent Traditional Culture

Chinese excellent traditional culture,both extensive and profound,starts far back and runs a long,long course.It is a splendid culture created by the Chinese nation in the history of thousands of years.It is not only the spiritual wealth of the Chinese people,but also an important source of strength for promoting the development and progress of today's society.With the socialism with Chinese characteristics entering a new era,cultural construction has been upgraded to a higher level.As the successors of the socialist cause with Chinese characteristics,it is necessary for college students to strengthen their cultural self-confidence and strive to inherit the Chinese excellent traditional culture.Nowadays,new media based on the integration of Internet technology,digital technology and communication technology are widely welcomed by college students for their advantages of fastness,personality,and strong interaction.With the development of cultural diversity and information networking,new media directly affects college students to a certain extent.The growing young college students are still immature in terms of cognitive status and behavioral methods.If they are allowed to develop,the result will be a cultural gap occurred in the college students.Therefore,under the new situation,it is of great significance to strengthen the inheritance of Chinese excellent traditional culture by means of new media,to improve the comprehensive quality of college students,to practice the core values of socialism and to build a powerful socialist cultural country.This is not only an important theoretical issue,but also the writing purpose of this article and the practical issues that we are trying to resolve.For this reason,this article will discuss and analyze this in the following three aspects:The first part is the basic theory.It first explains the concept of the new media and excellent Chinese traditional culture,and describes the characteristics of the new media in terms of classification;then this paper introduces the significance of the new media to college students' heritage of Chinese fine traditional culture from two parts: it promotes the inheritance of excellent traditional Chinese culture and promotes the good absorption of excellent traditional Chinese culture by university students.The second part is the difficult part of the thesis.By the way of questionnaire,the college students of the new media era are investigated,and the practical problems can be summed up by analyzing the results of the content,and the problems in the process of passing the excellent culture can be analyzed through the function of the new media.The second part is the difficult part of the dissertation.It mainly investigates and analyzes the status quo of the Chinese outstanding traditional culture of college students in the era of new media through questionnaires.Through the analysis of the survey results,the problems existing in the inheritance are summarized,and discusses that the new media has positive and negative effects on the transmission of Chinese excellent traditional culture by undergraduates.The third part is the key part of the thesis,mainly discussing the way to promote the university students to inherit Chinese excellent traditional culture by means of new media.It is mainly through strengthening the construction of new media platform,innovating the learning mode of Chinese excellent traditional culture,improving the media literacy of college students and teachers,realizing the full use of new media,and carrying out better inheritance of Chinese excellent traditional culture.