Taishan International Marathon Promotes The City Tourism Development Effect And The Strategy Research

Marathon is one of the most distinct key words of sports in China in recent years.On September 2,2014,Premier Li Keqiang chaired an executive meeting of the State Council to deploy the affairs of speeding up the development of the sports industry and loosening the examination and approval of sports events.After passing the related resolutions of the examination and approval of cancellation of commercial and mass sports events,relaxing the restrictions on the broadcasting rights of events,and untying enterprises to the maximum extent,more and more urban marathons have been carried out all over the country.With the support of the national policy of liberalizing the power of examination and approval of events,the Taishan International Marathon has successfully settled at the foot of Mount Tai Mount.Tai'an,as a famous tourist city in Shandong Province and even in the whole country,its unique natural resources of tourism and human tourist environment have created a wide range of tourist resources with high taste,which are favored by tourists and residents.Since the reform and opening up 40 years ago,especially after Tai'an successfully held the Taishan International Marathon,Tai'an has improved the development of urban tourism by virtue of the influence of the International Marathon by relying on its own high-quality tourist resources.It has promoted the high-quality development of tourist public services and significantly enhanced the international competitiveness and influence of urban tourism.This makes the tourist industry an important power source for promoting the social,economic and cultural development of Tai'an.Under the influence of the effect of Mount Tai International Marathon on promoting urban tourist development,Tai'an City has become a leisure city,a demonstration city of tourism in Shandong Province and a national tourist civilized city.Based on the above ideas,this paper uses literature,interviews,questionnaires,mathematical statistics,inductive analysis and other research methods to study the effects and strategies of Taishan International Marathon in promoting urban tourism.The results show that the effects of Taishan International Marathon on promoting urban tourism are mainly reflected in three aspects: social effect,economic effect and culture effect of tourism.In order to give full play to the function of Mount Tai International Marathon in promoting urban tourist effect,taking Mount Tai International Marathon to build urban tourist business card as the carrier,on the premise of constructing the strategic model of Mount Tai International Marathon topromote the development of urban tourist effect,this paper puts forward to enhance the social attention of Taishan International Marathon in promoting the development of social effect of urban tourism,enlarge the function of Taishan International Marathon in promoting the economic effect of urban tourism to serve the city construction,and speed up the promotion of Taishan International Marathon.Different strategies for the high-quality development of urban tourist culture are also suggested.Furthermore,the corresponding suggestions are also put forward in the summary of the paper.