Influence And Countermeasure Of We Media On Ideological And Political Education In Colleges And Universities

We Media is a kind of new media which relies on modern electronic technique means for diffusing,producing,as well as sharing information to individuals or the majority.A variety of online communities such as MicroBlog,WeChat,Baidu Tieba and so forth were involved in We Media platform.With its huge information packet capacity,high-speed propagation velocity,fairly strong interactivity as well as advantages of a variety of media platforms,We Media has quickly became the communications media which is the most extensive,the most universal,the most popular and the most frequently contacted by the public in contemporary society.In an era which is influenced by We Media,users are no longer confined to the role of receiving information passively while they have completed the transformation from the receivers to the spreader which were strengthened at the same time.As the most popular media type for college students,it has undoubtedly brought challenges to ideological and political education in colleges and university.For improving the effect of ideological and political education,it is a subject that need to be further explored and studied in the development to explore multiple methods and path of it in colleges and universities in the new era.With the research methods and innovations have being introduced,this paper explains the research background,significance and current situation of the research at home and abroad.The innovation point lies in building We Media data platform in colleges and universities,so as to monitor students' We Media words and deeds in real time,for carrying out the work of ideological and political education and strengthening the construction of We Media style in colleges and universities.Combined with characteristics and development of We Media,this paper introduces the relevance between We Media and ideological and political education in colleges and universities,on the issues of the interest of the construction of interactive atmosphere,the external extension of education,the collection of college students' undefined public opinion of ideological and political education in colleges and universities.In the double effects of We Media on the ideological and political education in colleges and universities,the positive influence is expounded from consolidating the network position,integrating and developing the resources,and testing the effect of ideological and political education of colleges and universities.On the other hand,the negative effects are analyzed from the complexity of We Media environment,the diversity of We Media information sources and fragmentation of We Media communication these three directions.Therefore this paper combines the characteristics of We Media and the problems the problems existing in the ideological and political education of colleges and universities,and puts forward the applied countermeasures from three perspectives which involve the university,ideological and political education works and the college students.In order to effectively improve the effectiveness of ideological and political education in colleges and universities,this paper puts forward to strengthen the construction of self-media platform and network security management mechanism in colleges and universities,optimize the structure of ideological and political education team in colleges and universities,and guide college students' moral self-discipline and heteronomy.