| In twenty-first Century, the high-speed development of the era, new media carriesimportant information media, has been applied widely. The new media not only for the socialdevelopment impetus function, simultaneously also has an important influence on the highereducation and college students to live and study in. New media promote the day change idea ofIdeological and political education, ideological and political education of college students innew media era, not only in the field of education on the development, simultaneously also isone kind of new education pattern and the education idea, the new media is the innovation andthe trend of the future of education. Since the opportunity and risk coexist, this paper analyzesthe positive and negative influences of new media technology to the students learning, life, wayof thinking, and how to correct and effective use of new media to complete the ideological andpolitical education of College students.This topic has great opportunities and challenges to college ideological education, andcollege students, this paper discusses the introduction and three parts of the.The first part of the concept and characteristics of new media is discussed in this paper, adetailed description of the connotation of the development of new media on the ideological andpolitical education and new media of the ideological and political education. The core contentof new media of the ideological and political education, the interactive guide as a basic form ofeducation.The second part from the two aspects of the positive impact of new media on collegestudents with negative impact analysis. A mass of information of new media brings the providesrich information for college students, but also enrich the content of Ideological and politicaleducation learning. New media teaching technology to realize information sharing, improve thespeed of information dissemination. New media technology enables the ideological andpolitical education more vivid, in order to enhance the students’ interest in education, break thespace limitation, expanding the thinking, make the ideological and political education workefficiency. On the other hand, the new media environment is complex, there are many decadentculture of massive information, seriously affecting the university students’ Outlook on life,world outlook, values. Addiction to network games many college students, is too dependent onthe search engine in the process of learning, these have caused negative effects on Collegestudents. This puts forward new challenges and requirements for education. The third part face new challenges and puts forward some countermeasures, new mediacharacteristics, adhere to the culture construction of College Students’ Ideological and politicaleducation in scientific view, reforming teaching methods, training college students medialiteracy education, enhance the ability to distinguish between truth and falsehood, the use ofmodern technology and the new media Cam pus, using new media to promote education.Strengthening ideological and political education of team building, improve the management ofCollege Students’ Ideological and political education. |