Research On Ideological And Political Education For University Students In New Media Environment

With the rapid development of information technology, new media isgradually into human’s life. New media is a revolutionary leap in humancommunication mode, which spawned new modes of culture production anddissemination. At present, internet,3G cell-phone and blog have spreaddeeply in the students. New media is based on digit technology and nettechnology, consist of a global and diversified information space byparticular digit, open and individuation. Student as the most widely audiencein application of new media technology, their thoughts and cognitions wouldbe affected by the net information. New media environment not only offersopportunities for college student’ ideological and political education, butalso bring severe challenges for traditional ideological and politicaleducation. The research of problems that university students’ ideological andpolitical education in the new media are confronted with, and then offerrelevant tactics, which will improve the effect of students’ ideological andpolitical education.The whole thesis has been divided into four parts.In the first part, the background and significances of this topic as avisual angle, and combine with research status of domestic and overseas,extract the research thought and methods,and explain innovation. In the second part, the concept of new media is defined firstly. The net,the cell-phone media and the digital television are deemed to new media.The characteristic of new media and function of new media are summarized.Then, new media environment is expounded and new media environmentpresents complexity, concealment, metaphor, dynamic characteristics,multi-dimensional, and so on.In the third part, I analysis that the new media how to make effect forthe contemporary university students, which opportunities and challengesfor university students’ ideological and political education brings on thebasis of investigation-statistics.In the fourth part, according to the problems that exist in the universitystudents’ ideological and political education in the new media environment,several measures will be proposed to strengthen and improve universitystudents’ ideological and political education. Firstly, the educator ofuniversity students’ ideological and political education should adjust theresources of the university ideological and political education。For example,traditional media and new media will be combined. Secondly, universitystudents’ ideological and political education will be expanded by new media.Third, the high-quality new media team will be established. Fourth, improvethe media education that the university students how to use the new media.Fifth, the management and construction of school new media will be supplemented...