Research On Distribution Demand And Influencing Factors Of Community Sports Service In Shanghai

In the new period,our country sports enterprise to get fast development,the health of China and the national health also rises for national strategy,people's pursuit of healthy life,improve the consciousness of physical exercise are residents demand for community sports is more diverse and rich,under this premise,improve the sports public services,actively carry out basic public sports service distribution system,promoting community sports activities around is one of the in-depth implementation of the health of the national strategic initiatives.This paper takes the needs and influencing factors of Shanghai residents for community sports service distribution as the research object,understands the different needs of residents for service distribution,and summarizes the influence degree of different factors on residents,so as to provide referential development Suggestions for the quality development of community sports service distribution.Based on 16 in Shanghai area 51,955 community residents of the street as investigation object,through the literature material method,interview method,questionnaire survey method,mathematical statistics method for residents service delivery requirements and influencing factors of case study,a brief introduction to the development of community sports service delivery,about whether to participate in the distribution of the two groups in the demographic characteristics of the analysis,the analysis of characteristics of different requirements on the influencing factors of residents distribution demand factor analysis,such as population characteristics and influencing factors of show significant difference,the multiple comparison analysis.The research conclusions are as follows :(1)since the launch of the "sunshine Saturday" recreational and sports distribution in 2005,the distribution system of community sports public services has developed to the present.The distribution system of community sports services in Shanghai has been continuously refined and reformed,and is gradually becoming mature.(2)the residents who have participated in the distribution are mainly elderly women over 60 years old,mostly retired people with high school education.The majority of residents who have not participated in distribution are those aged between 18 and 45.The proportion of urban residents participating in distribution is higher than that of residents who have not participated in distribution.(3)the residents who have participated in the distribution have the highest demand for the dance projects,and they are more willing to choose the frequency of twice-weekly,evening delivery with a single delivery time of 60-90 minutes to participate in the distribution within the community venues;Residents who have not participated in the distribution have the highest demand for health knowledge lectures.They choose the frequency of once a week,once in the afternoon and the single delivery time of 30-60 minutes to participate in the distribution in the district-level gymnasium.However,the primary motivation needs of the two groups are to enhance physical fitness,and there is no significant difference in the demand for teachers.(4)factors influencing the distribution demand of Shanghai residents are summarized as follows by factor analysis: factors of faculty,personal value,social politics,attribute characteristics,curriculum arrangement,preference characteristics,spatial distance,activity quality and personal cognition.There are significant differences in social and political factors in gender,age and education level of residents.Residents' age,education level and whether they have participated in distribution have significant differences in personal cognitive factors;The age of residents and whether they have participated in distribution have significant differences in the factors of faculty;There were significant differences in spatial distance between residents' gender and education level.The gender and age of residents have significant differences in personal value factors.The educational level of residents has significant difference in preference characteristic factors.The age of residents has significant difference in attribute factors.According to the results of the survey,the following five aspects of Suggestions are put forward for the development of community sports service distribution :(1)improve the quality of distribution teachers,improve the talent pool;(2)expand the sources of distribution funds through various financing means;(3)to improve relevant policies,laws and regulations and implement the corresponding system schemes,to reasonably construct and plan the development of community sports service distribution;(4)use new media to expand the channels of publicity,timely release the content of distribution services,improve publicity and public awareness,so that more citizens can enjoy the dividends of the municipal government's basic public services;(5)regularly collect relevant data,establish a database for evaluation and improve the distribution course content system.