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A Study On The Demand For Public Sports Services In Shanghai Youth Sports Summer Camps From The Perspective Of Service Objects

Posted on:2021-03-04Degree:MasterType:Thesis
Country:ChinaCandidate:X H WangFull Text:PDF
GTID:2427330620477331Subject:Social sports guidance
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Youth is the reserve talents for sports development and the backbone power of social development in the future.In recent years,China has paid more and more attention to youth physical exercise,and has proposed that the training of youth sports talents should be strengthened.In China,public sports services provided provide basic guarantees for young people to participate in sports.With the growing demand for youth sports,the precision of public sports service has increasingly become an important problem of youth sports development.The Shanghai Youth Sports Summer Camp is its largest and most important project in the Shanghai Youth Public Sports Service System.How to meet the youth needs of public sports services with the government's greatest extent ability and achieve accurate supply of services is a significant problem for the Shanghai Government.Precise distinguish and analyze the youth public sports service needs is an important way to achieve accurate public sports service supply.Therefore,from the angle of demand,this study takes the Shanghai Youth Sports Summer Camp in 2019 as an example,selects teenagers who have participated in the service and their parents as the survey object.Research object is the demand of teenagers and their parents in Shanghai Youth Sports Summer Camp.The research aims are as follows:The first is to use the demand theory and analysis tools to draw a hierarchy of youth needs from different perspectives;The second is to obtain the priority of the needs of Youth Sports Summer Camps;The third is to provide a basis to formulate the content of Summer Camp for the Shanghai Sports Authority,and provide a reference of the government's public sports service supply accurate.This article uses the Charm Quality Theory and analysis tool Kano Model to classify and Priority in demand,which makes up for the deficiency of the theory in the study of demand priorty in the field of public sports services.To provide a reference for others to use demand theory and analysis tools for public sports service demand research.This research provided suggestions for accurately providing the content of the Shanghai Youth Sports Summer Camp service,and improved the government's scientific level of “determining supply based on demand”.At the same time,it also provides a basis for the government to upgrade the summer camp services and build a brand for the Sports Summer Camp.This paper uses research methods such as Literature Method,Questionnaire Survey Method,Mathematical Statistics Method,and Contrast Analysis Method.Based on the literature review,this paper establishes a demand scale based on the Charisma Quality Theory in the demand research field and its analysis tool Kano Model.This article uses a questionnaire survey.The research object is the youth public sports services demend in the 2019 Shanghai Youth Sports Summer Camp.Respondents were teenagers who participated in this service and their's parents.With the help of statistical software of Spss23.0 and Excel,the research uses a series of analysis tools such as Kano Model,SI-DI Coefficient,Relative Gap Sum Method,Regression Analysis to analyze the data.And according to the actual situation,the perspective of adolescents and parents a comparative analysis of the demand for Youth Sports Summer Camp services.Finally,the following conclusions were reached:(1)The characteristics are obvious of participants in the Shanghai Youth Sports Summer Camp 2019.The Summer Camp service of attract female teenagers to participate is lacks;The Summer Camp has significant public welfare and is welcomed by ordinary families.(2)The purpose of providing Summer Camp services has a deviation with the purpose of parents allowing their children to participate in sports exercise.There are differences between the channels for promoting Summer Camps and the channels through which parents actually get information.(3)The needs of teenagers are different in different perspectives,and there is also a difference in the gradation of requirements content between adolescents and parents.The differences in cognition and identity is the cause of the difference in teenagers and parents.(4)The "government participation" and "public interest" are important reasons for attracting young people to participate the summer camp.Participants affirm the credibility of Shanghai Government.Meet the demand is important to the precision of the Summer Camp services,and demand priority is the main basis for demand satisfaction.According to the above conclusions,the following four suggestions are made:(1)Develop targeted measures based on the obvious characteristics of participants.Increase the number of sports programs that are more suitable for female participation;increase the number of programs that can attract young people from middle-income families and high-income families;rational design the camps period and sports kinds based on the number of youth populations and project needs in different regions.(2)Develop and expand summer camp publicity channels to guide young people and parents to establish correct cognition;The government cooperates with the majority of primary and secondary schools to hold lectures and experience class for summer camps;Allows the sports training company to independently promote youth and parents;And facilitates mutual recommendations between relatives and friends.(3)Focus on the needs of adolescents from different perspectives,considering the difference in needs between adolescents and parents.It is suggested that the party with the greater influence should be selected to referenced when there is a difference in demand,and supply some principles that should be paid attention to when the content of the difference is met in accordance with the priority order.(4)The government should to strengthened the supervision of the Summer Camp services and designed the supply content according to the priority of demand.Establish and improve the sports training company qualification review mechanism;cooperate with Shanghai sports teams and sports colleges;optimize the service level of summer camps from the entire cycle;establish a sound demand expression mechanism,and focus on the management of expression channels.
Keywords/Search Tags:Public Sports Services, Adolescent, Requirement, Charisma Quality Theory, Sports Summer Camp
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