Investigation And Research On Women's Sports Consumption Behavior In Yanji City

Today,with the rapid development of the economy,sports are increasingly valued by the national government.Sports activities are one of the indispensable lifestyles of modern people.As a sunrise industry of the tertiary industry,the sports industry comes from its scale and structure.See,with the improvement of science and technology,it can become a new starting point of China' s economy in the future.Among them,sports consumption is the central link of the development of sports industry.Yanji City,as the capital of Yanbian Korean Autonomous Prefecture,has a great development advantage and is unique in Yanbian.The living habits,language customs,and ideology have formed a national traditional sports culture with unique development characteristics,and the consumption forms have also diversified.Women are an important group of consumers and have great potential in sports consumption.Their sports consumption behavior is the main concern of this article.The purpose of the research is to investigate and study the female sports consumption behavior in Yanji City,to understand its basic situation and the current situation of sports consumption behavior,and to analyze the factors affecting sports consumption behavior,which can provide reference for the study of urban women' s sports consumption behavior.Through the relevant literature and materials,we can comprehensively understand the current status of the research field.Using the questionnaire survey method to investigate the female sports consumption behavior in Yanji City,based on the data obtained,using descriptive analysis,analysis of variance,chi-square test and other statistical methods to understand the physical exercise of women in Yanji City,for different ages,different educational levels,Research on the sports consumption level and sports consumption motive of fomale groups in different incomes,different occupations and different leisure time,to understand the structure of sports consumption,the degree of satisfaction after purchase and the access to information,and the influence of female sports consumption behavior in Yanji City Factors are studied.The study found that the older female group had lower scores for physical fitness motivation,the older the age,the higher the score on rational consumption motivation,the lower the social interaction motivation and the herd mental motivation;the higher the education level,the better the body The more obvious the motivation,the higher the motivation of social interaction,the lower the level of female education,the higher the psychological motivation score of the herd;the unemployed or unemployed female group has lower motivation for physical fitness,and the female social group with commercial occupation is biased towards social interaction.High;women with lower incomes have higher motivation for social interactions;the richer leisure time,the higher the motivation for physical fitness and the motivation for social interaction.There are significant differences in the level of sports consumption among women of different ages,levels of education,and income.The level of sports consumption of the older female group is lower;the level of sports consumption of the female group with lower education level is also relatively low;the higher the income,the higher the level of sports consumption.Women in Yanji City are more satisfied with the overall sports consumption,but their awareness of rights protection is relatively weak.Sports consumption mainly obtains sports consumption information through family and friends or the Internet.Among the influencing factors,external factors,self-factors and environmental factors have a greater impact on sports consumption behaviors,and sports market factors and sports propaganda factors have less influence.