Innovative Research On Ideological And Political Education Of College Students In The New Media Era

With the rapid development of information technology and the endless emergence of scientific and technological products,the application of traditional media has been rapidly transformed into new media.In the new media era,ideological and political education in colleges and universities has entered a new layout and development trend.The innovation of ideological and political education of college students and the study of countermeasures become more urgent.Under this background,the ideological and political education of college students needs constant reform and innovation,keeping up with the pace of The Times,and changing the corresponding working methods.Accurately grasping the development direction of new media and finding the key points for breakthrough and innovation will usher in a new spring of ideological and political education for college students.The content of this paper is presented in five main parts: the first part expounds the background and significance of this paper and the research status at home and abroad.The research ideas and methods of this paper are described in detail,and the key points,difficulties and innovations of this paper are further summarized by sorting out existing literature.The second part discusses the new media and the new media era.Define the concept,connotation,characteristics and main types of new media and then elaborate the characteristics of the new media era;The third part analyzes the problems existing in the ideological and political education of college students under the background of new media.By sorting out the existing problems in the ideological and political education of college students in the new media era,this paper discusses the causes of the existing problems with scientific methods.The fourth part mainly discusses the opportunities and challenges faced by the innovative ideological and political education of college students under the background of new media.The fifth part discusses the innovative countermeasures and Suggestions of college students' ideological and political education in the new media era.Improve the discoursesystem of ideological and political education in colleges and universities by changing the thinking mode;Generating carrier force to broaden the platform of ideological and political education in colleges and universities;Innovate the new media cultivation mode,improve the comprehensive quality of university education subject and education object;Perfect the mechanism of media literacy education for teachers and students,form a good educational environment,and put forward a new way to innovate the ideological and political education of college students.New media caters to the psychological characteristics of college students and gradually becomes one of the important carriers in the process of ideological and political education of college students.In order to achieve the goal of college students' "three education",colleges and universities should attach importance to the important role of new media,strengthen the new media used in the field of ideological and political education,based on the actual use of new media,and actively explore the ideological and political education in the era of new media development rule,summarizes the advantages of new media in ideological and political education work,improve on appear insufficient place,explore new media in the process of ideological and political education to carry out the new changes and new directions,to further strengthen the educational pertinence and effectiveness of the work,Create a good cultural atmosphere and a pure media environment for the healthy growth and growth of college students.