Innovative Research On College Students’ Ideological And Political Education Under The Environment Of We-media

With the popularization of Internet and continuous technological innovation of smartphones, We-Media, represented by micro-blog and wechat, has played an important role in people’s life. We-Media has made it more convenient for people to spread information, communicate with each other, approach with each other, and change the way of people’s life and behavior. We-Media is quite popular among college students because of its advantages in decentration, strength in Subjectivity and interactivity, fast speed of spreading as well as vast amounts of information contents, which has become an important way for college students to show their personality, get information and exchange ideas. Though We-Media is convenient and has positive effect on students, it also has negative effect on students’ ideology, ethnic standards, daily behavior and studying life. Similarly, We-Media has brought both opportunities and huge impact and challenges to ideological and political education. People who work in ideological and political fields should bravely catch the opportunity and face challenges. They need fully realize the objective law of ideological and political education of college students under the environment of We-media, and actively find the effective path to bring forth new ideas.The research target of the paper is ideological and political education of college students under the environment of We-media. Firstly the paper uses questionnaire and interviewing method, of which the investigation object are seven universities in Hangzhou Xiasha university district. It objectively grasps the We-media influence on ideological and political education, and deeply analyzes the reasons. Finally the research achievements provide the new method for ideological and political education tasks of college students under the environment of We-media.